Earl Charles Spencer's daughters have lost a lucrative role as their contract has come to an end.
Lady Amelia and Lady Eliza Spencer, the glamorous 32-year-old twin daughters of Earl Spencer, were notably absent from this year's Chelsea Flower Show.
Their absence follows the conclusion of their two-year contract as ambassadors for jewellers Boodles, sponsors of the Raindance Garden.
"The Spencer sisters' two-year contract has now come to an end," confirmed Boodles' managing director, James Amos.
Earl Charles Spencer’s daughters lose lucrative role as the twins are replaced.
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The twins originally said they were "overjoyed" when appointed to the "highly lucrative roles" in 2023.
Amos stressed that the twins remain "great friends of the brand", adding: "We thoroughly enjoyed having them as our ambassadors."
Lady Amelia Windsor, granddaughter of the Duke and Duchess of Kent, has taken over representing the jeweller at the prestigious event.
The 2025 Chelsea Flower Show has been described as "a vintage one", with King Charles and Queen Camilla leading an impressive royal presence that included the Duke of Edinburgh, Princess Michael of Kent and Princess Beatrice.
Lady Eliza Spencer and Lady Amelia Spencer were 'overjoyed' to take the roles in 2023.
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Other notable attendees included the Marquess and Marchioness of Cholmondeley, neighbours of the Prince and Princess of Wales in Norfolk, as well as celebrity David Beckham.
Lady Amelia Windsor has been making waves in royal circles for some time, having once been described as the "most beautiful royal" by Tatler magazine. Her presence was "unmissable" in Boodles' Raindance Garden at this year's show.
The granddaughter of the Duke and Duchess of Kent represents a continuation of Boodles' tradition of partnering with members of the aristocracy.
While the Spencer twins had expressed their connection to the jeweller's values during their tenure, with Amelia noting she loved "everything that Boodles stands for" as "a family business with heritage and creativity at heart," Lady Amelia Windsor now steps into this prestigious ambassadorial role.
Lady Amelia Windsor walking through the Boodles Raindance Garden at Chelsea Flower Show.
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James Amos and Lady Amelia Windsor pictured earlier this week.
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Lady Amelia Windsor's new role as Boodles' ambassador highlights the continued royal connections at the Chelsea Flower Show, an event that has long attracted members of the British aristocracy and the Royal Family.
Her presence representing the jeweller at the Raindance Garden marks a smooth transition from the Spencer twins, maintaining Boodles' association with young aristocrats who embody the brand's values.
The 2025 show has proven particularly royal-heavy, with the King and Queen leading a significant royal contingent, reinforcing Chelsea's status as a key event in the social calendar for Britain's most prominent families.
