"It's the start of summer," Luke Tryl, the director of polling firm More In Common hailed on Sunday morning.
As June begins, his pollsters have released 14 unusual new graphs which rank Britons' favourite summer activities alongside their voting intentions.
From pub gardens to Pride parades, the data appears to show one thing - and it has raised the spirits of an already-surging Reform UK.
From pub gardens to Pride parades, the data appears to show one thing...
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Reform UK enjoys various leads among Britons who said they were looking forward to the following activities this summer:
- Going abroad to a European country;
- Going abroad to a non-European country;
- Watching Wimbledon on the TV;
- Watching the British Grand Prix;
- Watching the 2025 Women's Rugby World Cup;
- Holidaying in the UK;
- Having a barbecue;
- Sitting in a pub garden.
Many of those - eight of the 14 listed - may come as no surprise to onlookers.
Staycations, pub gardens and British sporting success are staples among patriotic Britons - the demographic which Reform looks to target through its "Family, Community, Country" slogan.
Reform UK leads in eight of the 14 activities listed - and in this graph, in all the most popular ones
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As the party's former communications chief, Gawain Towler, said: "Holidaying in the UK and sitting in a pub garden with wide Reform UK leads... [That] figures."
Nigel Farage's party also ranks in second place among Britons heading to Glastonbury Festival, or to their friends' weddings.
In two other groups, Reform ranks third: attending Pride celebrations and watching going cold water swimming.
And in the final two, it ranks fourth: tuning in to the BBC Proms, and watching the Tour de France.
The party's eight leads, and strong placement in "woker" summer pursuits, have raised analysts' eyebrows.
LATEST GB NEWS MEMBERSHIP STORIES ON REFORM UK:
Reform ranks third among Britons attending Pride celebrations - ahead of the Liberal Democrats and Tories
PA"While this polling is mostly a bit of fun, it does reveal how 'normal' Reform voters have become," More In Common's associate director Ed Hodgson said.
"All the most popular summer activities are dominated by Reform voters, while every other party just does well in their niche like cold water swimming or Tour de France."
"In Britain, voters have traditionally voted along class lines - and this polling shows how many of those boundaries are now blurring," he added.
"The Wimbledon finding is particularly striking... often seen as a marker of middle-class Britain, Wimbledon's audience doesn't fit the caricature of Reform's base."
Nigel Farage's party is blurring Britain's class divides, pollsters said
PA
With Farage beginning to win over the Centre Court faithful, he also questioned how many of these Conservative loyalists would consider voting for Reform.
And outside London, Hodgson also pointed to Glastonbury as a "clear sign of Labour's fraying voter base".
It was there where then-party leader Jeremy Corbyn took to the Pyramid Stage in 2017 to rouse thousands of fans.
In a clear warning to Sir Keir Starmer's strategists, Hodgson said: "Among Glastonbury watchers, Reform are in second place - a significant shift for a festival that once epitomised Britain's most progressive groups."
His words were met by glee from inside Reform.
"If we carry on like this, we look forward to receiving Nigel's invitation to speak on the Pyramid Stage this summer," a spokesman grinned.
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