Nigel Farage's return to the political spotlight following a week's holiday has been described as "not an accident," after the Reform UK leader issued a direct challenge to Prime Minister Keir Starmer today.
The Reform UK leader has launched a "seismic policy announcement" while Parliament is in recess and other politicians are away, which means "he won't get a rebuttal", according to GB News's Dawn Neesom.
Farage used his biggest speech since Reform's local election surge to unveil a £5billion pitch aimed at Labour's heartlands.
The Reform UK leader revealed that he plans to scrap the two-child benefit cap and restore winter fuel payments, directly challenging Labour on welfare policies.
Dawn Nesoom pointed out it was a "very clever" move
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Speaking about the announcements on GB News, Tom Harwood said: "For us, it does seem that even though Nigel Farage took last week off on holiday, he's he's back with aplomb when all the other politicians are away on holiday.
"Perhaps it was that slight inverting of where people were to make the biggest, the biggest impact.
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Dawn Nesoom responded: "I think you can say many, many things about Nigel Farage, but I think he's very, very far from a stupid man.
"And that was no accident away that week back this week, hitting the ground running, making his big speech.
"And there's no one's come back at him because we're in recess.
Tom added: "So much more to digest from that Reform Party press conference. And we will be back with more analysis and more detail from this big, perhaps most seismic policy announcement from the Reform Party so far."
During his speech Farage said: "I've got an idea... Why don't the Prime Minister and I go to a working man's club in the Red Wall, and members can sit there and ask us questions?"
The Reform UK leader suggested they visit "one of the former mining communities, somewhere Labour has held since the 1980s."
He added: "Whether the Prime Minister will enjoy a few beers with the lads and do the Channel 4 racing in the afternoon, I'm not sure - but I'm very happy to do so."
Farage used his biggest speech since Reform's local election surge to unveil a £5billion pitch aimed at Labour's heartlands.
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In his address, Farage branded Starmer as "one of the most unpatriotic in history" and criticise his record on immigration, Net Zero, his EU deal, and the Chagos Islands handover to Mauritius.
Labour has responded strongly to Farage's positioning, with party chair Ellie Reeves dismissing him as a "privately-educated stockbroker who has only ever cared about his own self-interest".
The threat posed by Reform UK has been acknowledged by senior Labour figures, with Welsh First Minister Eluned Morgan warning that Farage's party represents a "major threat" to Labour at future elections.