Nike is facing backlash after unveiling the new 2024 National Kits, with MPs accusing them of being "woke".
The new kits will "celebrate football heroes of the past with a modern twist", Nike said when they were announced.
But MPs have hit out at its decision to replace the red St George's Cross on the collar with a multicoloured cross.
The vertical line remains red, but the horizontal line has been redesigned in navy blue, light blue and pink.
Nike is facing backlash after unveiling the new 2024 National Kits, with MPs accusing them of being "woke"
PA
Nike said the change was a "playful update to unite and inspire".
But Reform UK MP Lee Anderson told the Express: "The left have a nerve to ask me why I want my country back.
"This virtue signalling, namby-pamby, pearl-clutching woke nonsense must stop.
"Any more of this and I'll be on the first flight to Rwanda."
Conservative MP Brendan Clarke Smith saying that the new design "looks nothing like our flag".
He said: "Maybe somebody in the design department misheard Three Lions and instead went for three lines on a shirt.
The new @England 𝟐𝟎𝟐𝟒 𝑵𝒂𝒕𝒊𝒐𝒏𝒂𝒍 𝑻𝒆𝒂𝒎 𝒌𝒊𝒕𝒔 celebrate football heroes 🦸 of the past with a modern twist.
— Nike Football (@nikefootball) March 18, 2024
Made with 𝑫𝒓𝒊-𝑭𝑰𝑻 𝑨𝑫𝑽 to breathe with you 😮💨 in the moments that matter most. #NikeFootball pic.twitter.com/G2CkgHp3v6
"I’m not sure what this is supposed to be, but it certainly looks nothing like our flag and I’m not sure it needs an ‘update’ either.
"That said, I doubt they’ll shift many at those sort of prices."
Meanwhile, former Brexit Party MEP Christina Jordan said: "That’s not a St George’s Flag, playful or otherwise. Totally uninspiring."
Nike is facing backlash after unveiling the new 2024 National Kits, with MPs accusing them of being "woke"
PA
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The anti-Brexit Bruges Group added: “It is no longer the Cross of St. George. It unites and inspires no one.”
GB News has approached Nike for comment.