'Off with their heads!' Labour ministers accused of 'downgrading King' in Government rebrand

Until last October, the Government used a default logo of "HM Government", which stands for "His Majesty's Government", when communicating with Britons.

The guidance states: "The default logo is ‘HM Government’.

"For assets being communicated towards a UK-based audience, for example, a nationwide or locally based campaign, the default logo is ‘HM Government’."

However, according to guidance published last year, officials ruled a "UK Government" logo "should feature all communication and policy that affect the whole Union".

Alex Burghart, the shadow Cabinet Office minister, told GB News: "They have taken HM - His Majesty - off the branding.

"When we were in power for a long time it has been the case that the Government has been referred to as HM Government.

"But that has now changed to UK Government.

"This is textbook what you might expect from a dangerous left-wing government."

He added: "They have downgraded His Majesty, which I think is quite frankly insulting - off with their heads!

"The Government is downgrading the King."

A Cabinet Office spokesman said: "To provide clarity for the public, communications teams are advised to use 'UK Government' rather than departmental names and logos for announcements.

"This does not affect the use of His Majesty's Government, which continues on relevant official communications and records."

Sources told the People's Channel all governments regularly review and update their branding guidance to ensure communications with the public are clear.

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