North Face is trying to make it YOUR fault only 26 per cent of black people spend time in the countryside, says Kelvin MacKenzie

You have to set aside an hour of your life and then correctly answer (answers they approve of, presumably) a series of multiple-choice questions in a four-module course.

The US brand claims the programme was designed to ‘’foster a deeper understanding’’ of the ‘’unique challenges that people of colour face when accessing the outdoors’’. What bloody challenges?

Total tosh. The fact that the black community choose not to head to green spaces is an issue for them. Please, don’t try and make me feel guilty about minorities not finding the Yorkshire Dales attractive.

Of course you could get the 20 per cent discount in other ways. Firstly, you could answer it in the opposite manner that you actually believe or simply wait for the never-ending sales of North Face goods in stores.

Perhaps the easiest solution is not to buy them at all. It’s a competitive market and my advice would be to look at Jack Wolfskin or a British brand instead.

What worries me is that executives of a successful global company are thinking like this. They believe that they can sell more clothes (good) by creating racial tensions (bad).

I rather like what Toby Young, the founder of the Free Speech Union, had to say: ‘’If I were an investor in The North Face I’d be selling my shares.’’

Were its shares to start to fall on this issue (and I note the company is staying schtum on the issue) you can be sure there would be an apology and the exec responsible would be announcing they would be spending time with their family.

Sooner the BBC Licence Fee is scrapped the better

So what happens when a lefty media (like the BBC ) team up with a lefty actor (like Michael Sheen) and produce a load of revolutionary sh*** about Port Talbot?

Correct. It gets the lowest ever rating for a prime-time BBC One drama finale. Only 697,000 saw Monday’s 9pm slot of the third and final episode of The Way, an imagined civil uprising in Wales over the future of the steelworks. Even C5 beat it.

Instead of that expensive crap why not make a documentary about a recent survey showing Welsh education dropping further and further down global education league and therefore turning out dimmer and dimmer pupils, it’s appalling NHS which is turning out sicker and sicker patients and it’s slower and slower traffic where even the sheep pass the cars.

That wouldn’t suit the narrative would it as it is all happening under Drakeford’s dunces. But it might suit the audience. Remember them?

We actually pay for this output. The sooner the licence fee is scrapped the better. Had Hunt announced that he would have got a cheer on Budget Day rather than the loud raspberry he actually received.

St James's Place brought to its knees

My congratulations to the brilliant Sunday Times journalist Ali Hussein for almost single-handedly bringing the charlatans at St James’s Place wealth managers to their knees.

For seven years, after receiving a letter from a retired solicitor who, as a customer, couldn’t work out how their charging structure worked, he has been writing about the company. It was a lonely road often having to battle legal threats from SJP.

Now SJP have thrown their hand in and are paying back £425 million to customers. That will only be the start.

Further, SJP have seen its share price fall from 1600p to 450p. There should be a clear out of the management and the fees need to be reduced further.

A sad note. Mr Hussein called that retired solicitor to thank him for putting him on the story. He learned from the call that the man had died.