'Makes my blood BOIL!' Stephen Dixon fumes over WOKE move to replace cross on hot cross buns

'Makes my blood BOIL!' Stephen Dixon fumes over WOKE move to replace cross on hot cross buns

'If you don't like it don't buy one!' Stephen Dixon fumes over hot cross bun change

GB News
Gabrielle Wilde

By Gabrielle Wilde


Published: 22/03/2024

- 11:06

Supermarket Iceland sparked backlash with a new kind of hot cross bun which has a tick on the top of it instead of the traditional cross

  • Do you like the new kind of hot cross bun or do you think that we should keep the cross on top?
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GB News host Stephen Dixon has been left fuming after supermarket Iceland trialed a new kind of hot cross bun which has a tick on the top of it instead of the traditional cross.

The Supermarket giant sparked backlash with the popular Easter food item, with some people finding it offensive to Christians.


Speaking on GB News host Stephen claimed that "if you don't like the cross" you should just "not buy it" rather than change it.

Stephen said: "I hate to say it people, but Easter is a Christian time of year, isn't it?

"It is the biggest celebration in the church's calendar. Even more so than Christmas because it's about the resurrection. And if you don't like it, don't buy a hot cross bun.

Anne Diamond, Stephen Dixon

Stephen Dixon claimed the change makes his "blood boil"

GB News

Co-host Anne Diamond fumed: "It's weird. It's just crackers. This is where the world has gone mad. This is why people get so infuriated and I don't blame them."

She added: "What's wrong with the hot cross? What's wrong with old-fashioned traditional things?"

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Stephen explained: "It's just stuff like that just makes my blood boil. Leave it alone."

"Leave it alone. We should start a campaign. Leave our buns alone, says Anne Diamond."

Iceland hot cross bun tickThe trial features treats with a tick instead of a crosssupplied

Iceland's David Lennox said: “According to the research, it seems some people want to do away with the cross design and move to a tick instead.

“The results surprised us, but in true British fashion, we’re putting it to the test by trialing ticks on some of our buns.”

The move has been criticised by politicians and Reform UK MP Lee Anderson accused Iceland of "virtue-signalling."

Speaking to Express he said: "It's this type of ridiculous namby-pamby virtual-signalling that is leading to millions of people echoing Reform UK's call to get our country back."

Iceland Hot Cross BunsIceland will sell the ticks along with traditional Hot Cross Buns ICELAND

An Iceland spokesperson told GB News: “We are not replacing or removing the cross from our traditional hot cross buns and they will always be available at our stores nationwide.

"We are always listening to our customers for feedback on our products and we were surprised that a fifth came back to say they would like to see a version with a tick.”

Supermarket chains will often make changes to traditional hot cross buns, usually experimenting with different flavours.

Hot cross buns and chocolate Easter eggs are popular treats at this time of year and they both have religious meanings.

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