A huge fire has broken out in Southampton city centre as plumes of smoke can be seen near a football stadium.
The fire appears to be located on an industrial site on Marine Parade close to St Mary's Stadium.
Ambulance, police and fire services are at the scene.
A cordon remains in place while emergency services tackle the blaze.
The fire appears to be located on an industrial site on Marine Parade close to St Mary's Stadium
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People in the area have been advised to keep windows and doors closed due to the amount of smoke.
Hampshire & Isle of Wight Fire & Rescue Service said some surrounding roads have been closed.
Motorists are also asked to avoid the area "to allow movements of emergency vehicles".
Reports indicate the roof of the venue has now collapsed after being engulfed by the fire.
Preston North End are due to play against Southampton tonight at the stadium at 7.45pm.
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The Hampshire and Isle of Wight Fire and Rescue Service said: "Crews are currently attending a fire in Marine Parade Southampton. The initial call came in at 13:05.
"The fire is affecting industrial units near St Mary's football stadium.
"There are currently eight fire engines, two Aerial Ladder Platforms and other specialist vehicles in attendance.
"People in the area are advised to keep windows and doors closed due to the amount of smoke.
Preston North End are due to play against Southampton tonight at the stadium at 7.45pm
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"Some roads local to the incident are closed and people are advised to avoid the area to allow movements of emergency vehicles."
Witnesses say the walls of the warehouse building are falling apart as the roof collapses.
Local bus services are being affected as the roads are blocked by emergency services.
