'Britons are being gaslit!' Sarah Pochin's war on DEI adverts defended by Connor Tomlinson

Mrs Pochin had claimed it "drives her mad" when she sees "adverts full of black people and full of Asian people".

She said: "It doesn’t reflect our society and I feel that your average white person, average white family is not represented anymore."

Citing a study conducted by Channel Four, Mr Tomlinson explained: "She was referring to a study by Channel Four that found that there are black people in up to 50 per cent of Britain's adverts. Now, as a Zoomer who does not have a TV licence because he doesn't watch live TV, I don't get a lot of advertising outside of the global digital on YouTube, the sort of AI generated slop that I can't stand.

"But when I do visit my parents and grandparents and happen to catch the odd terrestrial TV spot, you do notice conspicuously a number of mixed race relationships that just aren't walking around on the streets of Britain. And so having over 50 per cent of the adverts feature black people just does not represent the reality we see outside."

Hitting out at companies being made to participate in "DEI practices", he added: "It either looks like one of two things. It looks like all of the advertising companies and various companies looking to flog their wares on terrestrial television are complying with individual diversity, equity and inclusion mandates that have been imposed upon them, either by internal company HR or because they're trying to secure environmental, social and governance school investment from international hedge funds from their investors.

"And so you have a preference cascade where everyone is doing it independently, but when aggregated, when adverts are played back to back, you look like you're living in Nigeria. Or it is interpreted as an exercise in social engineering, and social engineering is behind things like environmental, social and governance scores. These sort of corporate social responsibility metrics that say that corporations, because they are public actors, have to be anti-racist, have to be responsible in terms of their carbon emissions, have to provide gender inclusive environments to their the LGBTQ plus staff members."

Defending Ms Pochin, Mr Tomlinson stated: "Sarah Pochin's comments were right, and people are just instinctively frustrated by feeling gaslit about not being present in adverts on the television in their own country.

"And the more important point is you shouldn't apologise to your political enemies who are not going to give you the same good grace that someone on your own side would."

Taking aim at the "modern left", the commentator told GB News that they "don't believe in honesty and ethical consistency".

He said: "To the modern Left, for whom there is no objective truth, for whom all culture is relative, for whom they believe that we exist in a system of oppression at any action, violence is justified in tearing down that system of oppression. They don't believe in honesty and ethical consistency, and they certainly don't extend the same tolerance to all sides as they do to members of their own side when they engage in a diversity of tactics.

"And so, as we've seen with the argument between Sarah Pochin and even members of Labour's front bench like Wes Streeting, even if you apologise in good faith to the people who you have sincerely offended by clumsy comments, you will not receive any forgiveness. And so there's no point trying to apologise to people that ultimately just want to use your good grace as a pretext to cancel and shun you from society for political reasons."

Pressed by Steven on Sarah's phrasing of her remarks, Mr Tomlinson stated that people are "allowed to have an emotional response" to being "gaslit".

He told GB News: "I don't think the phrasing should be quibbled with. You're allowed to have an emotional expression about feeling gaslit, about being not the majority in your own country. And I don't think she should have even apologised for the phrasing."

He concluded: "I don't think Sarah should have apologised. She's speaking what frankly people say in pubs and supermarket checkouts all across the country.

"And I think this frankness is actually the reason why Reform UK are riding so high consistently in the polls, because people see them as a political hand grenade thrown at the two zombies of Labour and Conservatives propped up against each other."