Sadiq Khan has been branded "a narcissist" after the London mayor was heralded during the New Year's firework display.
A series of drones spelt out the message: "The Mayor of London presents..." just before the extravaganza kicked off.
Revellers took to social media to share their dismay over the "waste of money".
One wrote: "They're OUR fireworks Mr Mayor, not yours. Talk about an ego trip."
A series of drones spelt out the message: 'The Mayor of London presents...' just before the extravaganza kicked off
Another added: "Can’t the London firework show just be fireworks and music? I see no reason to include the celebration of the 10 year anniversary of same sex marriage, way out of context, you are a massive disgrace Sadiq Khan".
Political commentator, Alex Armstrong said: "Sadiq Khan is such a narcissist."
Despite the cold and damp weather, thousands turned out in the Capital to enjoy the huge firework spectacular.
Millions tuned in to watch the New Year’s display which lit London up at midnight.
Ahead of the 12,000 fireworks, Khan said teams had been working hard on the "amazing display".
"The teams have been working really hard, after we starting planning this in July," he told Sky News.
"Over the last four or five days, 75 men and women have been getting both side of the River Thames ready.
"We've got 12 to 13 minutes of amazing fireworks, amazing music and amazing light display and one or two surprises as well."
Sadiq Khan has been branded 'a narcissist' after the London mayor was heralded during the New Year's firework displayGettySome supported Khan and praised the firework display.
One person said: "What’s wrong with just enjoying the fireworks and not being offended by a small part of the display?"
Another added: "They were brilliant. Thank you @MayorofLondon and the city of London."