Liverpool crowned Britain's 'most generous' place for second year in a row

Glasgow secured the runner-up position, while London placed third in the annual league table.

Cardiff and Bristol completed the top five, with Norwich, Manchester, Belfast and Edinburgh also featuring among the leading ten cities.

Tim Cadogan, GoFundMe's chief executive, praised the outpouring of support witnessed across the nation.

"We've seen people across the UK help each other in extraordinary ways this year, and Liverpool taking the top spot once again is a testament to the generosity of its community," he said.

Merseyside communities also united to support a memorial project honouring victims of the tragedy in Southport last year.

Donors contributed more than £370,000 towards constructing a new playground at Churchtown Primary School, commemorating pupils Alice da Silva Aguiar, nine, and Bebe King, six.

The two girls were killed alongside seven-year-old Elsie Dot Stancombe during the knife attack on July 29, 2024.

The Southport campaign ranked as the fourth-largest on GoFundMe's platform across 2025, building on similar incredible generosity the year previous.

Speaking to GB News about Liverpool’s achievement last year, Helen Whitehouse from GoFundMe said: “There’s a really strong sense of community and generosity in Liverpool.

“After Southport, people really came together and in times of crisis, GoFundMe is a place where people can come and pull together and action help.

“Even in times like the cost of living crisis, people are still donating to help others who are in more need than them,” Ms Whitehouse told The People’s Channel.

Elsewhere, Wrexham's inaugural appearance in the top ten came largely through a remarkable campaign organised by Jasmin Roberts.

The young mother was seeking £1.5million for her one-year-old son Ollie to undergo heart surgery in America, treatment that was unavailable from the NHS in the UK.

Her fundraiser attracted the highest number of individual donations globally on the platform this year.

Hollywood actor Ryan Reynolds, who co-owns Wrexham AFC, contributed £10,000 to help reach the target.

The Welsh club's co-chairman's involvement helped propel the north Wales city into the generosity rankings for the first time.

His donation, and those of thousands of others, helped the campaign smash its target.

Baby Ollie is now scheduled to receive his life-saving operation at Stanford Children's Hospital in California in January.

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