James Bond and Squid Game ‘helped boost household spending in October’

James Bond and Squid Game ‘helped boost household spending in October’
Nicola Dove / Aaron Chown
Carl Bennett

By Carl Bennett

Published: 09/11/2021

- 08:18

Spending on entertainment was up by 28.4% compared with two years earlier

No Time To Die and Squid Game helped households’ spending on digital content and entertainment to surge in October, figures from a card provider show.

Spending on cinema bookings showed the strongest growth since October 2019 – largely due to the launch of the new James Bond film No Time To Die – according to Barclaycard.

Overall, spending on entertainment was up by 28.4% compared with two years earlier.

Popular series and boxsets including Squid Game and Succession fuelled demand for sign-up services, with digital content and subscription spending growing by 38.6% compared with two years earlier.

Barclaycard, which sees nearly half of the UK’s credit and debit card transactions, compared spending in October 2021 with that in October 2019, to give a comparison before coronavirus-related restrictions were introduced in the UK.

Overall, consumer card spending grew by 14.2% in October, compared with two years earlier, Barclaycard said.

Its consumer research also found nine in 10 (88%) consumers said they are worried about the impact of rising inflation on their household finances. A similar proportion (89%) are concerned that rising bills will have a negative impact on their household finances.

Three in 10 (29%) of those concerned about rising household bills are cutting back on social events, including drinks and meals out.

A separate report from the British Retail Consortium (BRC) said that retail sales increased by 1.3% year-on-year in October, up from 0.6% annual growth in September.

Helen Dickinson, chief executive of the BRC, said: “Customer demand is getting back on track ahead of Christmas as sales grew at a faster rate than the month prior.”

She added: “As social calendars started filling up with festivities, clothing and footwear sales performed well. Meanwhile, furniture and electrical sales were held back by global logistical issues and microchip shortages.

“With Halloween heavily curtailed by the pandemic last year, chocolates and children’s costumes sold a treat as families made the most of the occasion.

“Some people started their Christmas shopping early with beauty advent calendars flying off the shelves and searches for Christmas items ramping up online.”

Paul Martin, UK head of retail at KPMG, which produces the retail sales monitor with the BRC, said Christmas shoppers may not see big discounts offered on popular items.

He said: “Limited availability of stock has created strong pricing dynamics, which means we are unlikely to see any big discounting this Christmas, and many retailers will be hoping consumers are willing to buy the most sought-after gifts at any price.

“With rising costs putting a strain on most retailers, they will be placing all hopes that demand remains strong as consumers plan for a bumper Christmas, shopping early for those much wanted gifts and spending more than last year when Christmas gatherings were cancelled.

“The main concern is now how trade will develop post-Christmas into 2022.”

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