GB News appoints Ross Sergeant as Chief Revenue Officer following record growth for Britain’s number one news channel

GB News today announces the appointment of Ross Sergeant as Chief Revenue Officer to lead its commercial team - marking a major step in the People’s Channel’s continued expansion.

Ross joins after exiting his role as Global Media Director of Allwyn, operator of lotteries throughout Europe and the US, including The National Lottery in the UK, where he played a key role in commercial and media strategy during a pivotal period for the organisation.

Earlier in his career he served as Global Head of Media at Japanese brewer Asahi, Media Manager for the UK and Ireland at Diageo, and a strategy partner at WPP’s media agency Wavemaker.

Ross’ appointment adds deep experience across media, marketing and commercial transformation at Britain's number one news channel.

Ross said: “I am hugely excited to be joining GB News at such a pivotal moment in its growth story. In just five years, GB News has reshaped the UK news landscape and built one of the most engaged audiences in the country. That loyalty is extraordinary, and it reflects clear brand positioning, strong editorial identity and a direct relationship with viewers that many media businesses struggle to achieve.

“In recent months it has led UK TV news ratings while also delivering record breaking growth across its radio platform. The scale of the audience is no longer a projection. It is proven, measurable and continues to grow at pace.

“My focus moving forward is straightforward. It is to close the gap between audience performance and agency adoption.

“For advertisers, Britain is diverse in geography and outlook. Reaching a genuinely national audience requires recognising that diversity in all its forms. GB News speaks to a significant and often underserved segment of the population, many of whom are affluent, highly engaged and commercially responsive. The commercial task is not about ideology. It is about effectiveness and inclusion.

“I am confident we can convert that strength into trusted, long term partnerships with advertisers who want to reach Britain at scale and judge platforms on performance.

“The story of GB News is just starting, and I am excited about help shape its next chapter.”

With record-breaking audience performance, accelerating digital and social growth, and strengthened commercial capability, Ross joins GB News as it enters its next chapter as an established national media brand, with a fast-emerging global footprint.

From July 2025 through to the end of February, GB News was Britain’s number one news channel according to the official BARB data, ahead of both the BBC News Channel and Sky News.

Angelos Frangopoulos, CEO, GB News, said: “We are delighted to welcome Ross to GB News at a defining moment in our growth. His appointment is a clear signal of the scale of our ambition and the trajectory of the business. Attracting a commercial leader of Ross’s calibre reflects both the momentum behind GB News and the maturity we have now reached as a multi-platform media brand.

“As we continue to lead in ratings and accelerate across digital and social, it is vital that our commercial strategy fully reflects the strength, loyalty and scale of our audience. Ross brings the experience, credibility and strategic focus required to translate that performance into deeper, long-term partnerships with advertisers and agencies.

“GB News offers brands access to a highly engaged and often under-served segment of the British public, delivered within a premium editorial environment.”

Nicole O’Shea, Commercial Director of GB News, said: “I’m delighted to welcome Ross to GB News at such an exciting moment for the business. His experience across global brands, media strategy and commercial transformation will be invaluable as we continue to grow our relationships with advertisers and agencies.

"Ross brings a deep understanding of how modern media businesses connect audience scale with meaningful commercial partnerships, and that is exactly where GB News is heading. We have built a loyal and highly engaged audience across television, radio and digital, and Ross’ leadership will help us unlock the full commercial potential of that growth. I’m really looking forward to working with him as we continue to build the next phase of the GB News story.”

Ross’ arrival at GB News comes in the wake of recent financial results which show revenue increased by 58 per cent per cent year on year. They rose by £16.7million to £26.2million, with directors explicitly noting that sustained audience growth is translating into strong revenue growth.

Performance gains were recorded across every major metric. TV audience share rose by 53 per cent and radio share increased by 61 per cent, reflecting deepening engagement across broadcast. Page views climbed 41 per cent, while Facebook and YouTube reach grew 27 per cent. Social subscribers surged from 3.9 million to 6.1 million, demonstrating accelerating digital momentum.

Commercial performance was equally robust. Advertising revenue rose 42 per cent from £9.6million to £14.2million. Digital revenue increased 29 percent to £7.3million. Sponsorship revenue climbed 58 per cent and radio revenue grew 274 per cent.