Andrew Pierce astounded at cost of 'hideous' Peta Christmas jumper: 'Nearly fell off my chair!'

As Ms White revealed the jumpers are "£75 each", Andrew threw himself back in his chair, exclaiming: "£75?! Oh my god, that's not cheap!"

Miriam then quipped that it's "cheaper to buy a sheep", humouring Andrew.

Andrew then added: "Yeah, just buy a sheep! You can get a lot of lamb chops for £75."

Thanking Ms White for coming on the show, Miriam told the Peta campaigner: "I'm sure people will make their way to your website if they want one of your attractive jumpers."

Andrew interjected, asking his co-host: "Do you think it's attractive, that jumper?"

Miriam admitted: "From a distance, it just looks like a normal festive jumper. I think you have to look quite closely."

Reflecting on the jumper after the interview, Andrew declared he "nearly fell off his chair" when he heard the cost of the jumper.

He told Miriam: "I nearly fell off my chair when she said they were £75. Blimey! And it was horrible."

Miriam agreed, adding: "And also, it's a political statement right, but you could never wear it to a party.

"Would you really wear a picture of a decapitated bleeding turkey to a party? I don't think anyone would talk to you."

Andrew then joked: "I think there's a certain type of party where that would be popular, and it would be one that I'd never be invited to."

Miriam agreed: "Exactly, not one I'd want an invitation to!"

Reading the thoughts of GB News viewers, Miriam told Andrew that many were "in agreement" with his view of the festive garment.

Miriam said: "I have to say, the viewers are very much in agreement with your view on vegan jumpers, Andrew. Alastair says 'the vegan lifestyle is purely a money making business using fear of supposed animal cruelty'.

"Mark says 'humans were not meant to be vegan, we don't have the bodies for it or the stomachs'. That's also true. You can get a lot of protein from vegetables if you really try, but there's a lot of teenage girls who go down the veganism route and become very anaemic, because they're not getting enough iron to grow properly. So we're definitely not meant to be vegans."

Asking Good Afternoon Britain hosts Charlie Peters and Penny Smith for their verdict on the jumpers, Andrew questioned whether they would pay £75 for the "hideous" jumper.

Penny told Andrew and Miriam: "If it was absolutely gorgeous and you were going to wear it every single Christmas..."

Andrew interjected, stating: "It had a dead, bleeding turkey on it!"

Penny responded: "Okay, maybe not then. Oh my goodness, really? £75? You know what though, it's nice colours, and isn't it funny how if you don't actually look at it properly, you can't tell what it is?"