Ladies Day is set to return to the iconic Cheltenham Festival next year for the first time since 2019.
The Jockey Club confirmed the move, which is set to see female racegoers' numbers surge.
Festival chiefs previously called the ditching of the centuries-old tradition "woke".
The Gloucestershire racing meet switched away from Ladies Day to Style Wednesday for the 2020 festival, which was criticised by punters, accusing Cheltenham of going "gender neutral".
In 2019, Mary Curtis from Stroud in Gloucestershire, said: "I've been coming to Cheltenham for 25 years and Wednesday is Ladies Day no matter what the right-ons tell me."
Former culture secretary Nadine Dorries said the day had been "downgraded," accusing Cheltenham chiefs of a "woke nod".
Ayr Racecourse followed Cheltenham at the time, switching to Women's Day "as an alternative to the dated concept".
A Cheltenham Racecourse spokesman said: "In 2020, we decided to market all four days of the Cheltenham Festival in an entirely different way, changing them from Champion Day, Ladies Day, St Patrick's Thursday and Gold Cup Day to days one, two, three and four.
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Ladies Day will make a return to Cheltenham this year
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"The four days have been re-branded multiple times since, and we have now taken the decision to promote the Wednesday of the event as Ladies Day again from 2026, with the primary focus on growing the number of female racegoers in attendance."
It is one of a number of changes announced by the Jockey Club for the festival.
The price of a pint of Guinness will drop from £7.80 to £7.50, matching the lowest price point since 2022, after criticism from racegoers last year.
The Festival will sell prosecco for the first time and is reducing its daily capacity by over 1,000 people from 68,500 to 66,000.
The course will also remove all drink restrictions to the Club Enclosure and redesign the tented village to include a covered food court.
Cheltenham Racecourse chief executive Guy Lavander said the meet "is the jewel in the crown of jump racing".
Mr Lavender continued: "Over the coming seasons, we'll explore everything from racecourse layout, our enclosure structure and membership offerings.
"The changes announced today mark another meaningful step forward, but it is always important to listen to your customers and evolve, and I can guarantee that there will be further changes for 2027."
Cheltenham Festival is decreasing its maximum capacity to 66,500 people per day
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Organisers will be watching the 2028 Gold Cup, which will mark the 100th running of the event.
Mr Lavender added: "I have a clear view that the future should be built around a commitment to delivering world-class racing at a world-class venue and ensuring the festival remains one of the standout events in the British sporting calendar.
"Cheltenham is the jewel in the crown of jump racing, and we want racegoers to feel they are stepping into somewhere truly special from the moment that they arrive."