A jigsaw artist has accused a games company of being "woke" after claiming he was ordered to remove the St George's flag from one of his puzzle designs.
Mike Jupp, 77, alleges that Gibsons Games asked him to make the change as part of a diversity and inclusion drive.
The dispute centres on a 1,000-piece puzzle called 'I love Spring', which depicts a chaotic village life scene.
Jupp claims the 100-year-old family business also requested the removal of other elements from his designs, including a busty woman in a bathtub and Morris dancers.
The artist claims he was ordered to remove the St George's flag
Mike Jupp
The award-winning cartoonist said Gibsons also wanted him to remove "a bull drooling over a cow in lingerie" from his artwork.
Jupp claimed the company mistakenly believed some Morris dancers in his design were Northern Ireland's Orange Order and requested their removal.
According to Jupp, these changes were not just for new designs but needed to "apply to my complete back catalogue" of puzzles.
"I had no problem at all with [the] Gibsons for over 25 years. Then lovely old man Gibson retired and his daughter took over," he told MailOnline.
"They made a series of ridiculous demands that not even I could live with, so I told them to shove it and withdrew my licences," Jupp added.
LATEST WOKE NEWS:
Gibsons Games said they 'always endeavour to act in line with our values'
Google Street View
He initially agreed to the requested changes but later ended the relationship, saying he felt "disrespected" by the demands.
"Telling a cartoonist how to depict humour is as disrespectful as it is infuriating," he told The Sun.
"This is a reflection of a tiny minority of society that has a problem."
Jupp has since partnered with All Jigsaw Puzzles, describing them as "a fab but much smaller company based in Devon".
"I love what I do and it makes people who like my nonsense laugh," he said.
The flag was asked to be removed as part of a diversity and inclusion drive
GettyKate Gibson, the Managing Director of Gibsons Games, provided a brief statement on the matter.
"We always endeavour to act in line with our values," she said.
"We wish Mike all the best for his future endeavours."
Gibsons Games has been approached for further comment regarding the specific allegations made by Jupp.
The artist joked that he had suggested "they move their HQ a few miles down the road from Sutton to Woking!" following the dispute.
