England fans brace for highest World Cup beer tax as Labour urged 'keep pints affordable'

This levy on alcoholic beverages exceeding 1.2 per cent ABV far outstrips what supporters in competing countries pay.

Ghanaian fans pay 44p per pint in beer duty, while Panamanian supporters are charged just 13.8p.

Croatian drinkers face the lowest rate among the group at 12.6p per pint. The stark disparity has prompted renewed calls from the industry body for government intervention on taxation.

The BBPA is urging ministers to reduce beer duty to match European averages, arguing this would help keep pints affordable for all customers.

For the hospitality sector, the tournament represents a significant commercial opportunity, with beer sales alone potentially generating an additional £275million for pubs nationwide.

Should the Three Lions progress to the final, an estimated 55million extra pints could be served across the country.

For individual establishments, this translates to approximately 1,240 additional pints per venue.

The industry body maintains that lowering taxation would encourage more football fans to watch England matches at their local pub rather than at home.

Emma McClarkin, chief executive of the British Beer and Pub Association, said: "Pubs are the best places for community spirit and celebration, and I'd urge everyone to support their local this summer and head to the pub to watch the matches and make memories."

She added: "Government can further support our pubs and brewers by cutting beer duty to the European average so we can keep a pint affordable for all."

However, concerns have emerged over licensing restrictions that could affect World Cup final viewing.

The final kicks off at 8 pm UK time on Sunday, July 19, 2026.

However, analysis by the Night Time Industries Association suggests that around 3,800 pubs hold licences that expire at 10.30 pm.

As a result, the hospitality sector notes this would potentially force venues to close before a penalty shootout concludes.