Tesco to offer three million Clubcard customers extra £100 in vouchers - how to take part in scheme

Tesco Clubcard customer shows card on app

Tesco Clubcard customers could boost the amount via a new campaign

Jessica Sheldon

By Jessica Sheldon

Published: 29/04/2024

- 16:14

Updated: 29/04/2024

- 16:39

Tesco Clubcard customers could boost the amount of points they accrue in a new campaign

Tesco is offering millions of Clubcard customers the chance to earn extra rewards, with up to £50 in points up for grabs.

The supermarket is inviting three million Clubcard holders to take part in its new AI-powered Clubcard Challenges campaign.

The new AI technology will offer a personalised challenge, which rewards customers with extra Clubcard points once completed.

During the six-week campaign, participating customers will receive 20 personalised challenges, ranging from "spending £10 on plant-based meals" to "spending £20 on the Summer BBQ range over the next six weeks".

The campaign will start on May 20, 2024.

Shoppers will be able to choose 10 of the 20 offers available and earn a maximum reward of £50 in Clubcard points.

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Tesco shopper presents Clubcard at self-service machine

Tesco will offer three million Clubcard customers the chance to take part in the scheme


These points could then be converted to vouchers worth £100, which can be spent at one of more than 100 Tesco reward partners.

Customers will continue to be able to earn Clubcard points on their purchases, whether they are participating or not.

Tesco is working with EagleAI for its Clubcard Challenges campaign.

Lizzie Reynolds, Group Membership and Loyalty Director at Tesco said: “We are constantly looking for ways to make Clubcard work harder for our customers.

"With Clubcard Prices on around 8,000 products, it is saving customers up to £360 off the annual cost of their groceries.

"Personalisation is about using what we know about customers to make their experience better and our rewards more helpful and we’re very excited to see how our customers respond to Clubcard Challenges.”

Tesco Clubcard customers can currently earn one point for every £1 spent on qualifying purchases online and in-store.

Points can be exchanged for twice the value in vouchers with Tesco's more than 100 reward partners.

Reward partners include Cadbury World, Thorpe Park Resort, and Pizza Express.

Customers can also put vouchers towards a three-month Disney+ subscription.

Customers can sign up for a free Tesco Clubcard online.

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