‘We are being sidelined!’ Football fans fume at club's vow to go cashless in hammer blow to loyal supporters

Swansea City fans have been impacted by society going cashless

Swansea City fans have been impacted by society going cashless

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Jack Walters

By Jack Walters


Published: 04/07/2023

- 22:17

Updated: 05/07/2023

- 10:37

Ex-League Cup winners Swansea City became fully cashless at the end of last season

Football fans at a former Premier League club have been left fuming after it was announced supporters could no longer pay in cash across all sites and trading outlets at its 20,000-seater stadium.

Swansea City AFC, who were relegated from the top flight of English football in 2018, implemented the change in mid-March after cutting back on accepting cash payments following the coronavirus pandemic.


The move has left many fans incredibly frustrated with many expressing their concerns with GB News.

Patrick Roberts, who first watched the Welsh club down the old Vetch Field ground in 1964 but vowed to buy just one more season ticket, said he felt “stunningly disillusioned” and “sidelined” by Swansea City’s American owners.

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Inside Swansea.com Stadium

Inside Swansea.com Stadium

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The 69-year-old claimed: “Going cashless reduces options. Many people are passionate about the club and will still go, and season tickets are still pretty cheap, but they might need to restrict spending on extras.

“People get tempted by the use of cards and Swansea is not a rich area.”

Richards, who has been a Jacks season ticket holder since 1995, added: “I think it could deter one or two from going but not enough to make any difference to the decision makers … But it’s the principle of it and the road society is going down as a whole. Cash should always be a payment option.”

Phil Richards also told GB News: “The cashless stadium at Swansea is discriminatory, for example, to older people who like to carry cash.

“I've also seen it have a detrimental effect on charities who collect cash in buckets before matches.

Swansea City's fans celebrates after Danny Graham scores their second goal during the Barclays Premier League match at the Liberty Stadium

Swansea City's fans celebrates after Danny Graham scores their second goal during the Barclays Premier League match at the Liberty Stadium

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“Being able to pay by cash should be a legal requirement at any venue where goods are for sale.

Another Swans supporter said: “I just won’t tolerate a business forcing me into going cashless just because it suits them, especially for a small amount.

“I’m the consumer and if I want to use cash then I should always have that option.”

The fan, who first watched Swansea in 1985, told this broadcaster: “I just think it’s going to have a negative effect on society in general.

“Cash has been a perfectly acceptable form of currency for centuries, why now this sudden need for change?”

The Jacks relocated to the Swansea.com Stadium in 2005

The Jacks relocated to the Swansea.com Stadium in 2005

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However, it is not just older supporters who could miss out from going cashless.

Jim Edwards, who lives in nearby Carmarthen, recalled: “Last season at a cup game there was a group of eight lads sat in front of me.

“At half time they got up to go and get a drink and some food until one of them said its now cashless. They were only about 15 and didn't have a card between them. They all sat down again.

“There’s an obvious loss of revenue for the club but I felt really sorry for the boys. I offered to pay for a drink and chip butty for all of them but they wouldn't let me.”

Disabled supporters have also been impacted by Swansea City’s decision.

Chris Brown, 28, who first went to the Vetch Field in 2002, told GB News: “It’s a big mistake.

Chris Brown (left) warned the decision was a "big mistake"

Chris Brown (left) warned the decision was a "big mistake"

Chris Brown

“Sometimes I had to go backwards and forwards to sort money on my card … [it] doesn’t make any sense for people who are disabled like me.”

He continued: “Loads of people have been saying it’s a big mistake.”

Brown, who watches Swansea City home and away, added: “I think Swansea should look into it, I think that would be the best case scenario.

“Swansea City need to sort it out, favour the fans and people who buy stuff to put money into their pockets for the club’s sake.”

Swansea City explained the impact of its decision to go cashless earlier this year.

The 111-year-old club revealed the change would extend upon its post-Covid strategy by prohibiting cash payments anywhere within the Swansea.com Stadium.

GB News has approached Swansea City for further comment.

You can help GB News in ensuring the Government and businesses Don't Kill Cash by signing our petition.

Have you found yourself impacted by the cashless society? Email in and let us know your stories gbviews@gbnews.com


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