Asda shoppers urged to act on £55 grocery discount as deadline approaches

To qualify, customers must use their first £20 discount code before the deadline, with the promotion available only to people who have not previously ordered groceries through Asda’s website.

The offer is structured across four separate online shops and requires a minimum spend of £60 per order.

Asda said the promotion is limited to the first 23,000 customers who successfully redeem a voucher, meaning the deal could end before the stated deadline if the allocation is reached.

The discount applies only to online grocery orders and excludes customers who have previously placed food orders, even if they already hold an Asda account.

However, people who have shopped on George but have never ordered groceries online are still eligible.

To access the offer, customers must create a new account on Asda’s website and agree to receive marketing communications during the sign-up process.

Once registered, Asda will send a unique eVoucher code by email within two hours.

The code can then be applied to a first qualifying online grocery order, provided the £60 minimum spend is met.

After the first order has been delivered or collected, Asda will email the next voucher code.

Each subsequent eVoucher remains valid for 14 days.

The full £55 saving is split across four shops.

Customers receive £20 off their first order, followed by £10 off the second, £10 off the third and £15 off the fourth.

To receive the full discount, shoppers must spend at least £240 across all four orders.

Customers are not required to complete all four shops and can choose to use only the initial £20 discount.

Each order must meet the £60 minimum spend independently to unlock the relevant voucher.

Asda has confirmed that several items do not count towards the qualifying spend.

Excluded products include alcohol, tobacco, e-cigarettes, gift cards, infant formula, postage stamps and items sold through George.com.

The supermarket also said that eVouchers will only be issued after an order has been successfully delivered or collected.

An Asda spokesperson said: "We know many households are looking for ways to make their money go further. That’s why we’re offering new online customers up to £55 off their first few shops, giving them better value on everyday essentials and their favourite brands, without needing a loyalty card."

The retailer added that follow-up eVouchers will be emailed the day after each qualifying order is completed.

The promotion comes as official figures show food and non-alcoholic drink prices rose by 4.5 per cent in the year to December, according to the Office for National Statistics.

Asda has not confirmed whether the offer will be repeated once the 23,000-customer limit is reached.

MoneySavingExpert has also highlighted the customer cap, warning that the promotion could close early if demand is high.

Shoppers have until Saturday night to use the initial £20 discount, provided the allocation of vouchers has not already been exhausted.