Asda introduces change to Rewards loyalty scheme

Asda Rewards sign on phone and store sign

Asda previously offered Blue Light card holders an extra 10 per cent boost to their Cashpot on qualifying products

Jessica Sheldon

By Jessica Sheldon

Published: 25/04/2024

- 09:16

Updated: 25/04/2024

- 10:29

Asda previously offered certain loyalty scheme members an enhanced reward

Asda has today introduced changes to its Rewards scheme, reducing the extra amount qualifying customers could earn.

Previously, members who had verified their Blue Light Card within the app could get an extra 10 per cent back in their Cashpot on selected products.

As of 8 am this morning, these shoppers will now get five per cent back instead.

The limit of earning up to £100 extra per day still applies.

An Asda spokesperson said: “Asda has worked with Blue Light Card since 2022 and we have saved Blue Light workers millions on their shopping in that time.

"We’re now introducing new and exclusive ways for cardholders to boost their Asda Rewards Cashpots, as well as offering five per cent back in Cashpots on fresh food purchases.”

Asda is the only major UK supermarket to offer Blue Light Card holders an extra reward in its loyalty scheme.

The retailer said that from today, Blue Light Card holders will be able to access exclusive Asda Rewards propositions.

This starts with a competition where they can win up to £100 in their Cashpots each day they shop and spend £5 until May 27.

Millions of Asda customers can earn money in their Asda Rewards Cashpot by scanning their barcode when they shop in-store or complete an online order.

Asda Money Credit Card users can get extra Pounds on their Asda shopping.

Shoppers can also earn Asda Pounds by completing "Missions" with their shopping or get more money back on "Star Products".

Once earned, members have six months to convert the Asda Pounds into vouchers to spend them in-store or online.

The voucher can be from £1 to £100.

Customers then have 90 days to spend their voucher either in-store or online.

To get the extra Blue Light Card boost, the card must be linked to the Asda Rewards app.


Asda store sign

Customers must download the Asda Rewards app to add their Blue Light Card


First, customers must download the Asda Rewards app, and once signed in, select the More tab, then Memberships.

In Memberships, the user must choose the Blue Light Card and fill in the information, such as the Blue Light Card number and surname.

The app will then verify the information and display a confirmation screen.

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