Tesco launches new toilet roll made from cardboard in 100 stores - is your local making the change?


Tesco's new toilet rolls are made from 100 per cent recycled paper products

Anna Barry

By Anna Barry

Published: 10/02/2024

- 04:00

Tesco has introduced a new range of toilet roll and kitchen towels made from recycled cardboard and recycled pulp

In a win for recycling, Tesco has introduced a new range of toilet rolls and kitchen towels that are 100 per cent recycled.

The supermarket has welcomed the 100% Recycled Brown Kitchen Towel, Luxury Soft 100% Recycled Brown Toilet Tissue 4 Roll and Luxury Soft 100% Recycled Brown Toilet Tissue 6 Long Roll.

The three new additions to Tesco’s own brand ranges of toilet rolls and kitchen towels will hit shelves in 100 Tesco Extra stores across the country.

This will launch in February 2024 with more stores to follow.

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Tesco's new toilet roll and kitchen towels

'These new, 100% recycled paper products, far from being bog-standard, are soft and absorbent'


Tesco said: "These new, 100 per cent recycled paper products, far from being bog-standard, are soft and absorbent."

The supermarket explained that with its supplier, WEPA, it has "invested in innovative technology that makes it possible to turn thousands of tonnes of corrugated cardboard, in part from the rapid growth since the pandemic of home delivery services, into soft toilet roll and absorbent kitchen towel".

Tesco said: "The recycled cardboard such as home delivery boxes and corrugated card from supermarkets is combined with other recycled paper sources, mixed with water to create a pulp and cleaned to create suitable fibres for use in paper production.

"The innovative pulp production process uses less water, chemicals and energy compared to using traditional tree fibre as the raw material. The paper is unbleached, giving the products their unusual beige colour."

Tesco stores stocking the new products

  • Aylesbury Extra
  • Aylesbury Tring Rd
  • Ashby De La Zouch Extra
  • Barnsley Extra
  • Bedford Riverfild Drive
  • Barrow Extra
  • Bidston Moss Extra
  • Blackpool Clifton Extra
  • Bedford Extra
  • Osterley Extra
  • Brent Cross Hendon Way
  • Bridgend Extra
  • Brooklands Extra
  • Burgess Hill
  • Burnley Extra
  • Batley Extra
  • Broadstairs Extra
  • Cardiff Extra
  • Colney Hatch Extra
  • Crawley Hazelwick Extra
  • Colchester Extra
  • Cheshunt Extra
  • Chelmsford Princess Rd
  • Cumbernauld Extra
  • Lakeside Extra
  • Elmers End
  • Eastbourne Extra
  • Gatwick Extra
  • Gillingham Kent Extra
  • Handforth Extra
  • Hartlepool Extra
  • Hayes Bulls Bridge Extra
  • Haverfordwest Extra Sudbury
  • Hemel Hempstead Extra
  • Horwich Extra
  • Newtownabbey
  • Knocknagoney Road Extra
  • Talbot Green Extra
  • Leeds Seacroft Extra
  • Lisburn Bentrim Rd
  • M K Kingston Extra
  • Newton Abbot
  • New Milton
  • New Malden Extra
  • Lee Mill Extra
  • Norwich Harford Bridge
  • Poole Extra
  • Poole Fleets Cnr Ext
  • Potters Bar
  • Pitsea Extra
  • Prescot Extra
  • Redditch Extra
  • Rainham Essex Extra
  • Reading Extra
  • Romford Extra
  • Romford Gallws Cn Ext
  • Sevenoaks Riverhead
  • Sandhurst Extra
  • Shoreham Extra
  • Sidcup
  • Southport Extra
  • Surrey Quays Extra
  • Stratford Upon Avon
  • Swansea Extra
  • Sunbury Extra
  • Swindon Extra
  • Corby Oakley Rd
  • Trowbridge Extra
  • Twickenham Extra
  • Warwick
  • Victoria Park
  • Weston Super Mare
  • Whitstable Extra
  • Worcester
  • Worcester Warndon
  • Yeading Extra
  • York Extra
  • Streatham Extra
  • Linwood Paisley
  • Newtownbreda Ni Ext
  • Bradford Extra
  • Slough Wellington Ext
  • Glasgow Silverbrn Ext
  • Culverhouse Cross Ext
  • Port Glasgow Extra
  • Hull St Stephens Ext
  • Ryde Extra
  • Bradley Stoke Extra
  • Oldham Hudrsfld Extra
  • Lichfield Extra
  • Sevenoaks Riverhead Orpington Extra
  • Sandhurst Extra Chesterfield Extra
  • West Durrington Extra
  • Dudley Extra
  • Bulwell Extra
  • Yate Extra
  • Yardley Extra
  • Bedworth Extra
  • St Helens Extra
Tesco Extra

The three new additions to Tesco’s own brand ranges of toilet roll and kitchen towel will hit shelves in 100 Tesco Extra stores from the start of February


The recycled cardboard content accounts for at least 70 per cent, and the remainder of the pulp is made from other recycled paper sources.

Household Category Director, Philip Banks, commented on Tesco's sustainable move.

He said: "The explosion of home deliveries since the pandemic has created an abundance of recyclable cardboard boxes right on our doorstep.

"The manufacturing process our supplier has developed, that turns them into incredibly soft toilet roll and kitchen towels, allows us to create a second, sustainable use for them that couldn’t be more different."

This comes as Aldi changes how it sells toilet paper in stores across the UK to cut back on waste.

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