A Norwich mum is warning fellow parents after her three-year-old daughter suffered a terrifying injury from a £4 electric cleaning brush bought on Temu.
The little girl's hair was violently torn from her scalp when she opened the package, and the device suddenly switched on, leaving her with a significant bald spot.
The incident has prompted the Chinese-owned online marketplace to pull the product from UK sales.
Amy, 36, who purchased the 5-in-1 Magic Brush hoping it would help "make life easier", said the traumatic experience has left lasting damage – her daughter's hair still hasn't regrown after a month.
The brush arrived as an ordinary delivery, but things went horribly wrong within moments.
Amy's daughter picked up the device and "it just came on, the brush flew off and just sucked her hair in", the Norwich mum told the BBC.
The full extent became clear when Amy's husband examined their daughter's head, revealing a "massive bald patch".
Her daughter's discomfort intensified as time passed, with the pain "really hitting her" later on. "She was upset. She said 'My head hurt, my head hurt," Amy recalled.
Temu is a Chinese-owned online marketplace, founded in 2022
|TEMU
Amy said she was offered a "£1,500 PayPal solution" from the website, but would not accept it.
In light of the horrific incident, she claimed Temu "does not care about the safety of people, even a child".
Raising wider concerns, the mum added that she does not want any other child to go through the same ordeal.
Amy reported the dangerous item to Norfolk Trading Standards, who have now listed the product on the Product Safety Database, a system used by local authorities to report dangerous items.
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| BOOTSAs a result of the incident, Temu has withdrawn the product from its UK platform.
"We are deeply concerned to hear about this incident and wish the child a full and speedy recovery," a spokesperson told GB News.
"The safety and well-being of our customers are always our top priority, and our customer service team is in contact with the family to offer assistance."
The company confirmed the item was removed in August, and similar products have been taken down as a precaution.
The spokesperson added: "Temu operates as a third-party marketplace connecting independent sellers with consumers.
"We require all merchants to comply with applicable laws, regulations, and safety standards, and we maintain a comprehensive quality control system to prevent, detect, and remove non-compliant products.
"We also collaborate with leading global testing organisations to help ensure that products sold by sellers meet relevant safety requirements."
Product safety alerts must always be taken seriously to ensure shopper safety.
Earlier this month, Boots urgently recalled an eyeshadow palette that contained dangerous levels of a "cancer-causing" chemical.
An "excessive concentration" of arsenic was discovered in some of the shade powder colours in the Sosu Peach Dreams Eyeshadow Palette, prompting safety concerns.
Customers who purchased affected eyeshadow palettes were advised to "stop using it immediately" due to potential health risks.
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