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The right interior can impress potential buyers during a property viewing
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Selling a home can be a stressful - and long - process, so homeowners are likely to welcome anything that will speed up a sale.
Research has found the most popular interior design choices that could make your property more appealing to buyers. Here's how to achieve them.
New research by Barratt Homes found Japani living room searches are up 100 per cent year-on-year on Pinterest, while coastal interior searches increased 67 per cent.
It found the most appealing designs to buyers which could, therefore, help your home sell more quickly.
Japandi was the most desirable interior design choice
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Creative Director at Blocc Interiors Karl Openshaw explained how to recreate each look in your home.
Japandi style holds the crown
Japandi style combines Japan’s visual artistry and philosophy with the warmth and comfort of Scandinavian hygge. It proved to be the most popular amongst those surveyed, with 46 per cent favouring the look.
Karl said: “To visualise Japandi style, picture uncluttered spaces, natural light, and clean lines. Wood is the primary material, complemented by cotton, linen, wool, bamboo, stone, and even paper and rattan. When it comes to colours, neutral colour palettes reign supreme, with creamy whites and earthy browns and greens, bringing an outdoorsy feel inside.
“Low coffee tables and sofas, stoneware or ceramic vases and pots, and carefully chosen, functional, décor elements like handcrafted bowls and plates, porcelain teapots and woven rugs, create a purposeful living space.”
Less is more: The allure of Scandinavian design
Similarly, the classic Scandinavian design was the second most popular style overall, with one in seven (13 per cent) branding it their favourite. It embraces simple and natural designs.
The expert continued: “Scandi design embodies clutter-free interiors, natural materials like raw wood, and woven textures like cane or rattan. High-quality furniture, hardwood or white flooring, and soft materials like sheepskin, wool, and hemp add warmth and comfort. Linen cushions and layered rugs further enhance the inviting feel.
“Neutral tones are the way to go here, with accents of earthy hues like deep blues and pale greens, misty greys, and rich browns, helping to create a calming vibe.”
Neutral colour palettes were preferred compared to bold looks, with 63 per cent admiring their versatility and timeless appeal.
Coastal calm: Bringing the ocean’s charm home
Next up was coastal calm, which involves a beach-inspired aesthetic. The expert said: “Golden shores, soothing sunshine, blue skies, and ocean air are brought indoors with natural materials like wood, wicker, rattan and linen, painted wooden boards, seagrass rugs and woven baskets.
“The colour palette evokes the ocean: chalky whites, faded neutrals, sandy beiges, pale blues, navy and muted greys. Natural light is maximised with open layouts and wide windows to create a breezy, laidback feel.”
Cottage charm: A farmhouse feel for ultimate cosiness
Searches for this increased 50 per cent, highlighting a growing desire for cosy spaces that offer warmth and comfort.
Karl said: “With no fixed rules, this quaint look evokes a feeling of nostalgia with vintage pieces, repurposed furniture, table lamps, country-coloured rugs and runners. Think charity-shop plates and glasses, Venetian chairs, antique mirrors, old clocks, and tin plates. Small windows, low ceilings, soft forms and exposed beams bring a historic charm.
“Creamy colours, blended with pastels and bright accents, floral and gingham motifs together with wallpapers, art, pictures, candles, fresh-cut flowers and lots of greenery, create a bucolic countryside-inspired space.”
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A good design choice can impress buyers at a home viewing
PEXELSRaw beauty: the bold appeal of industrial design
Industrial design lands in sixth place, with almost one in 10 choosing this as the most appealing style.
The expert continued: “Taking inspiration from factories, warehouses, industrial spaces, this modern, rustic look centres around natural materials like weathered leather, exposed bricks, steel beams, and metal elements. Think open floor plans, and repurposed furniture – a bookshelf made of reclaimed materials, or a sink vanity made from a dresser to create a lived-in, cool look.
"Bare light bulbs, a neutral colour palette of greys, browns and creams, with clean, graphic lines make for a space full of character.”
Bohemian vibes for the free-spirited
Finally, Bohemian styles could make buyers more likely to make an offer. The laid-back, hippy style incorporates a blend of textures, patterns, artwork and decorations.
Karl concluded: “Vibrant, artistic and eclectic, there are no fixed rules. Think vibrant tones, funky colourful tiles, rustic wooden beams, and bricks in any shade. Lanterns, floor lamps and candles create a soft, warm ambient lighting for the ultimate cosiness.
“Must-haves include lush plants like pothos, snake plants, and fiddle leaf figs, naturally woven baskets and jute rugs, hanging macrame, hammocks, fringe chandeliers, and plenty of string lights for that warm, snug feeling. Cosy quilts, sumptuous velvet, and sleek leather are layered with rugs, colourful carpets, oriental patterns, and natural woven jutes for an inviting vibe.”