Pret slashes prices on six popular products with some items cut by 20%
Pret A Manger has reduced the prices on six of its most popular products
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Pret A Manger has slashed prices on six of its best-selling products after being accused of hiking prices.
The popular sandwich shop chain has reduced the cost of some of the nation’s most popular sandwiches, with some even falling by £1 in price.
Customers can now purchase a tuna baguette for as little as £3.99, which is 26p less than its previous higher price of £4.25.
Fans of the posh cheddar baguette can also rejoice, as it has gone down in price from £4.99 to £3.99.
The slashes come after the chain was forced to defend itself against allegations of profiteering
Pret A MangerThe price of the cheese toastie has also been slashed, with 66p being knocked off bringing it down to £4.33. Egg mayo sandwiches have also been reduced in price from £3.40 to £2.99.
The slashes come after the chain was forced to defend itself against allegations of profiteering over the past two years.
Last October, the company’s shop and franchise director Guy Meakin said that Pret had always been “transparent” with its customers.
He told The Grocer: “It’s a really tough market. Energy costs have gone up through the roof, and are now starting to plateau and come down, which is encouraging – but still significantly higher than before.
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“But prices are going up, so unfortunately, we are having to pass our prices through to our customers from time to time.”
To combat this, it is understood that bosses chose to hike up the prices rather than reduce the size of products.
The chain also increased the price of its subscription service from £25 to £40 a month.
After plunging to a £225million loss during the pandemic, both these changes helped to increase Pret’s profit in 2022.
Club Pret subscribers get up to five coffees a day with the subscription PANow, the chain is in the middle of an expansion, with plans to increase to 500 stores by the end of 2024.
Financially recovered from the pandemic, Pret is now able to reduce the price of its most beloved products.
Clare Clough, UK and Ireland managing director at Pret, said: “We’ve been looking at opportunities to bring down our prices where possible.
“Earlier this year, we reduced the prices on six of our freshly made bestselling sandwiches and baguettes by over 10 percent on average, including the much-loved tuna mayo baguette and Jambon Beurre.
"Our Club Pret subscribers would also receive an additional 20 percent off these products, as well as across our entire menu.”