Fox's Biscuits has unveiled its latest creation, Dubai Style Indulgent Creams, available exclusively at Tesco stores.
The new biscuits combine pistachio with milk chocolate, drawing inspiration from the widespread Dubai chocolate phenomenon.
The iconic biscuit manufacturer announced the launch through social media, stating: "You've seen the trend and now it's time to try.
"Introducing our new Dubai Style Indulgent Creams. Delicious pistachio meets mouth-watering milk chocolate in our luxurious new flavour. Available exclusively in Tesco."
The product represents Fox's Biscuits' entry into the Dubai-inspired confectionery market, which has gained considerable traction across social media platforms in recent months.
The announcement has generated substantial engagement on social media, with the Instagram post receiving hundreds of likes and numerous enthusiastic responses from customers just one day after the treat's inception.
"Ooh, these look good!" commented one user, whilst another exclaimed: "Woo!"
Several shoppers expressed their eagerness to try the new biscuits, with comments including "OMG, can't wait" and "Need".
Instagram/@foxsbiscuits
|'Delicious pistachio meets mouth-watering milk chocolate in our luxurious new flavour'
One customer who had already sampled the product wrote: "Love them! Had my first packet on Tuesday, gone back today for another two."
Another enthusiast declared, "Oh my God, two of my fave things together", highlighting the appeal of the pistachio and chocolate combination.
Despite the excitement, several customers have encountered difficulties locating the new biscuits.
"Can't find them to add to my online order, gutted," one shopper commented, whilst another wrote: "I couldn't find them today though!?"
Facebook/@newfoodsuk
|'Oh my God, two of my fave things together'
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When one customer stated, "Hope this is not a joke!", Tesco confirmed the product's authenticity: "Not even close!"
Other excited comments included "Lush", "Unreal", and "Banging".
But no new launch comes without criticism, with some social media users sceptical about the biscuit's Dubai branding.
Indeed, one commenter questioned: "Why do they need to write Dubai on everything? It's not got the kadayif stuff in it, so it's just a pistachio biscuit."
Another shared a negative review of Fox Biscuit's new creation: "I got these the other day. They just taste like chocolate. Not getting any pistachio flavour."
Swee-toothed shoppers can also get their hands on "game-changing" cookies from M&S, launched in a high-street first.
In other Tesco news, the supermarket recently changed its fruit offering in a new food waste solution.
The supermarket's new Ripen At Home range aims to tackle a significant environmental issue.