British chocolate lovers have discovered the latest addition to their favourite confectionery aisle with a fan-favourite brand launching an enticing new flavour.
The latest KitKat Chunky variant, dubbed "Funky", has started to hit shelves in Sainsbury's stores across the nation - and shoppers have definitely started to notice.
The limited-edition treat combines the beloved crispy cocoa wafer with an eye-catching twist with an innovative marbled design, blending creamy milk chocolate with white coating in decorative swirls.
The York-based development team behind this creation has maintained the signature KitKat crunch while introducing a visually striking appearance that has surely piqued the interest of biscuit lovers.
Eagle-eyes shoppers have started to spot the new treat in stores
|Nestle
As the new flavour was announced, KitKat's Assistant brand manager Rida Ahmed was hopeful for fans' reactions, saying: "It's such a fun product, and we can't wait to see how shoppers react!"
And, sure enough, social media platforms have erupted with enthusiasm while eagle-eyed customers shared their discoveries.
"They've actually been spotted in the wild. I'll have to keep my eye out for 'em," one excited shopper posted online.
The distinctive appearance has certainly captured foodies' attention, with another consumer observing: "Looks good like a mixture of milk and white chocolate, by the looks of it.
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"Honestly, I was expecting pistachios since everyone's jumped on the train at the moment!"
It's clear that anticipation has continued to grip snack fiends, with one commenting: "That looks absolutely gorgeous," while others simply expressed their insatiable eagerness, saying: "I need to try this flavour" and "Me please! Can't wait."
At the end of June, KitKat's Rida said: "This year we’ve introduced some amazing new products with our eye-catching, marbled swirls thanks to the brilliant minds at our research and development centre in York.
Nestle launched the new flavour alongside two new products
|Nestle
"KitKat Chunky has a fresh look while keeping the delicious crispy wafer and KitKat chocolate that our fans adore."
The confectionery giant has unveiled another indulgent creation alongside the Funky variant, doubling the excitement for chocolate lovers.
Their new Duo Salted Caramel bar is sure to elevate the traditional KitKat experience with a decadent layer of salted caramel nestled atop the signature wafer, all encased in smooth chocolate.