British breakfast cereal giant Kellogg's is preparing to transform the nation's snacking habits with half a dozen innovative products hitting supermarket shelves this summer.
The company's latest offerings blend familiar favourites with entirely fresh concepts, introducing novel taste combinations to established brands while debuting two completely new product ranges.
The expansion encompasses creative reinventions of beloved Rice Krispies Squares and Pop Tarts alongside the introduction of protein-enriched bars and oat-based snacks.
Now, it seems that Kellogg's is keen to expand its fanbase, from fitness enthusiasts seeking nutritious options to families in need of convenient treats.
Kellogg's
|The snacks include brand-new flavours for the cereal giant
The rollout begins imminently across major British retailers, marking a significant expansion of Kellogg's presence in the competitive snack market.
The honeycomb and chocolate variant of Rice Krispies Squares combines the traditional crispy cereal with golden honeycomb notes and a chocolate drizzle topping, priced at £2.25 for four bars.
"Layered with golden honeycomb flavour and finished with a smooth chocolate flavoured drizzle", the snack has been dubbed "the ultimate sweet treat for snack lovers. Perfect for that mid-afternoon bite".
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Pop Tarts enthusiasts can enjoy the new chocolate and orange "zesty makeover", featuring frosted coating and citrus-coloured sprinkles, at £3 for eight pastries.
The cereal giant has promised that the flavours are "guaranteed to delight your taste buds", suggesting that they are those on the hunt for "an afternoon pick-me-up".
Additionally, Kellogg's has now ventured into the fitness market with protein bars containing more than eight grams of protein per serving, blending roasted almonds with either dark chocolate or salted caramel, costing at £2.50 for four packs.
They have promised that it serves as a "multi-textured treat", it's free from artificial flavourings and preservatives, offering a reliable source of fibre.
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|The tasty treats will be available at Tesco and Asda by September
Meanwhile, the Oaties range features 55 per cent wholegrain oats in chocolate or honey varieties, both priced at £2.25 for four bars.
For feverish fans excited to get their hands on the novel snacks, Sainsbury's and Morrisons will stock these products from mid-July, with Tesco and Asda following in September.
British shoppers will be able to find the new range alongside existing Kellogg's products in the snack aisles of their local stores.