The supermarket giant has unveiled an innovative pizza offering ahead of tomorrow's major football match, creating divided pizzas that honour both competing nations.
These unique creations split traditional English flavours on one half with Spanish-inspired toppings on the other.
The concept draws inspiration from the familiar half-and-half scarves worn by supporters, transforming this football tradition into a culinary experience.
Available at pizza counters across the nation, these customisable offerings allow customers to select their preferred base, sauce, cheese selection and up to four toppings.
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|The concept draws inspiration from the familiar half-and-half scarves worn by supporters
The timing coincides perfectly with Sunday's highly anticipated fixture between England and Spain.
Pricing has remained delightfully affordable for families looking for an easy meal to make at home, with medium pizzas at £3.98 and larger options at £4.98.
The retailer has introduced value bundles including two medium pizzas with a beverage for under £6, whilst a family deal comprises two large pizzas, two accompaniments and two sauces for below £12.
The supermarket anticipates substantial demand this weekend, projecting sales of an eye-watering 300,000 pizzas nationwide.
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Beer sales are expected to reach beyond six million pints, with crisp purchases forecast at 1.3 million packets as households prepare for viewing parties.
Select stores currently stock these speciality pizzas, though availability may vary by location.
A company representative commented: "Whether you're backing England or Spain, the Half & Half pizza is the perfect way to show your support and share a slice of the action.
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|There's 'something for everyone', according to a company representative
"Whether it's ham and mushroom or spicy sausage and mixed peppers there's something for every fan at our Pizza Counters."
Beyond pizzas, the retailer has reduced prices on party supplies to help supporters celebrate in style. Balloons have dropped from £1 to 50p, whilst paper plates and cups are now 62p, down from £1.25.
Bunting has been reduced to 75p from £1.50, and face paint is available for £1, previously £2.