McVitie's has created a new product to end the Jaffa Cakes cake-or-biscuit debate with the new Jaffa Digestive biscuits.
The British snack maker has launched a limited edition product that brings together two of its most iconic treats: Jaffa Cakes and Digestives.
It is a collaboration that eagle-eyed shoppers have already spotted appearing in supermarket aisles this week.
The move is designed to put an end to one of Britain's longest-running food debates, whether Jaffa Cakes are actually cakes or biscuits.
McVitie's has created a new product to end the Jaffa Cakes debate
|MCVITIE'S
Some shoppers have already tried the product, with comments appearing on social media. One Instagram post was inundated with comments as many are keen to try the new product. A shopper wrote: "They look lush", while another added, "these look good".
One more hungry Briton said: "Oooh, I'm definitely going to try these," while a fourth added, "Looks banging, I need to buy them."
Others were slightly more sceptical, with one shopper stating, "I love both, but not sure together".
Another said: "No, Jaffa Cakes are always going to be a cake, not a biscuit." McVitie's has always maintained that original Jaffa Cakes are cakes.
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But now the company has decided to give "biscuit believers" exactly what they've been asking for in a proper biscuit version they can actually dunk.
The debate has raged for decades, causing arguments among families and dividing households across the country.
Things came to a head last year when McVitie's found itself in a dispute with the UK's number one biscuit museum over the classification of its famous orange-flavoured treat.
Most recently, the debate society at the University of Buckingham's Student Union posted a claim that Jaffa Cakes are, in fact, biscuits. This prompted the McVitie's team to create something they never thought they would - an actual Jaffa Cakes biscuit.
The biscuit will only be available for a limited time
|MCVITIE'S
A spokesperson for McVitie's commented, "We're well aware of the nation's biscuit believers. In fact, we've spent years and a considerable amount of time proving that Jaffa Cakes (the clue's in the name) are cakes.
"But we are setting the record straight once and for all, and it seems creating an actual biscuit is the only way forward. We hope cake and biscuit fans alike enjoy it, and that biscuit-believers across the UK can finally put the debate to bed."
The new treat features the classic golden digestive base topped with that unmistakable Jaffa Cakes flavour – perfect for fans who want the best of both worlds.
You can pick up a pack exclusively at Sainsbury's for £2.35, but shoppers will want to be quick as it is only available for a limited time.
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