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The response has so far been overwhelmingly positive
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Domino's is set to capitalise on Britain's growing appetite for sweet and spicy flavours with the launch of its limited-edition Ultimate Hot Honey Pepperoni Pizza on June 23.
The pizza chain will introduce this trending combination alongside a Hot Honey Drizzle option that is sure to entice fans both old and new.
The new offering features honey infused with crushed red chillies, tapping into a culinary trend that has captured the nation's imagination.
The Ultimate Hot Honey Pepperoni Pizza combines Domino's signature fresh dough with vine-ripened tomato sauce and 100 per cent mozzarella cheese.
The Ultimate Hot Honey Pepperoni Pizza combines Domino's fresh dough with tomato sauce and mozzarella
Domino's
The pizza is then topped with pepperoni and finished with the new hot honey drizzle.
Customers seeking to experiment with this flavour combination can add the Hot Honey Drizzle to any pizza on the menu.
The drizzle blends pure honey with fiery chilli flakes, offering a customisable option for those who wish to create their own sweet and spicy combinations.
This flexibility allows pizza enthusiasts to incorporate the trending ingredient into their preferred toppings, whether through the dedicated Ultimate Hot Honey Pepperoni Pizza or by enhancing their usual order.
The response has been overwhelmingly positive, with customers praising the innovative flavour combination.
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British consumers have already expressed their enthusiasm on social media, with comments describing the culinary creation as "genius".
Domino's Director of Innovation Louise Pilkington said: "We've blended sweet, pure honey and fiery chilli flakes to create a drizzle that's so delicious; it might just become the talk of the hive."
She added: "It's been so exciting to bring one of my favourite ingredients to the Domino's menu!"
The hot honey offerings will only be available for four weeks, requiring speedy action from interested customers.
Alongside the new pizza, Domino's has reintroduced its Double Choc Caramel Cookies, featuring four double chocolate cookies with melting caramel centres.
Domino's has brought back its Double Choc Caramel Cookies, with four double chocolate cookies with caramel centres
Domino's
The Ultimate Hot Honey Pepperoni Pizza and Hot Honey Drizzle can be ordered online, through the Domino's app, or in stores nationwide from June 23.
Through Domino's Price Slice initiative, pizzas start at £10 for small, £12 for medium, and £14 for large.
For those eager to test out another hot honey-theme extravaganza, McVitie's has unveiled a spicy-sweet addition to its Jaffa Cakes range, launching a Hot Honey Flavour exclusively at Asda stores across the UK.
The limited-edition product combines honey sweetness with chilli heat, capitalising on the viral "swicy" trend that has seen a 28 per cent surge in online conversation over the past year.