Co-op has become Britain's first major high street retailer to introduce a brownie inspired by the viral Dubai chocolate phenomenon for just £1.50.
The chain's new Irresistible Dubai Style Pistachio Brownie has bestowed the social media craze upon British shoppers at a fraction of the usual Dubai chocolate product prices.
This 80g limited-edition treat, available in Co-op's in-store bakery, pairs the delightfully nutty pistachio and kadayif aspects that made Dubai chocolate famous across the globe.
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The brownie is available in stores now for a limited time only
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The innovative brownie launched on August 15 across Co-op's 2,400 shops, featuring a rich base made with Fairtrade-certified chocolate, crowned with a crunchy layer combining pistachios and kadaif pastry strands.
A smooth milk chocolate coating and pistachio pieces adorn the indulgent creation, creating a stunning finish.
Available now across stores, British shoppers can enjoy the trendy treat as part of Co-op's standard and premium lunchtime meal deals, selecting it as their side option alongside a main course and beverage.
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Senior product development manager Emily Haworth said: "We love to take inspiration from trends and incorporate them into our own product development, and this delicious brownie is just that innovation combined with a great-tasting treat, delivering quality, convenience and value for shoppers."
She added: "Everyone who's tried it has loved it, so I can't wait to see the response from our shoppers!"
The Dubai brownie isn't Co-op's only trend-focused bakery innovation this summer.
The Co-op is bursting with novel treats for sweet-toothed shoppers
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The retailer has also introduced Britain's first Chocolate Hazelnut Cookiessant, priced at £1.20, which merges croissant and cookie elements in another hybrid pastry creation.
But Co-op is not the only fan-favourite British retailer capitalising on the desires of sweet-toothed shoppers.
Last month, Marks & Spencer fans struck gold with the supermarket's latest confectionery creation, as the newly introduced Pistachio & Shortbread Crunchy Clouds have received rave reviews among British shoppers.