Asda overhauls food range with new packaging and never-before-seen options - starting at 75p

Asda overhauls food range with new packaging and never-before-seen options - starting at 75p

Asda shares its Christmas advert

Sarra Gray

By Sarra Gray

Published: 22/12/2023

- 18:42

Updated: 22/12/2023

- 19:27

Asda has made a big update on foods sold in stores

The supermarket has launched a new range starting at just 75p.

The Asda food will feature brand new packaging to help shoppers make healthier choices.

It shared it will launch a new Health Menu range with nutritionist-approved items.

The foods are created by an in-house nutritionist and expert chef team and are healthy and balanced.

Asda sandwich

The new range will include ready meals and food-to-go


This will include scratch cooking kits, containing everything budding chefs need to make Smoky Chicken & Chorizo Paella, Fruity Moroccan-Style Chicken Pilaf, Sticky Beef Teriyaki Noodles or Butternut Squash Linguine.

It has also introduced midweek dinners including Smoky Chicken, Chickpea and Red Pepper Burgers, Flavoursome Chicken & Greens Chipolatas, Smoky Beef Chilli Pot and Fragrant Thai Red Chicken Curry with Mixed Grains.

Healthy and balanced sandwiches, smoothie mixes and granola are also available.

Whether shoppers are concerned with gut health, bone health or skin health, there is something for them.

The benefits are clearly labelled on the new packaging.

It also says whether the meal is high protein, low in saturated fat or gluten-free, among other health benefits.

The range starts at just 75p, with soup being the cheapest meal on offer.

It includes frozen, chilled, food-to-go, bakery and meat and fish.

The products will be available just in time for the new year, in-store and online from January 2024.


Asda shoppers will see the new range in January


Nutrition and health strategy manager at Asda Sophie Rose said: “At Asda, we believe that healthy eating should be simple, convenient, and accessible to all.

"That’s why we’ve developed our new Health Menu range, full of nutritious meals that are quick and easy to prepare.

“Healthy eating shouldn’t cost the earth, and with prices starting at just 75p, we hope to empower customers to make healthy choices whilst showing them that you don’t need to count calories or compromise on taste to live a healthy lifestyle.”

This comes as the supermarkets that stock the most British food were shared.

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