Aldi changes how customers shop for British produce as it slashes prices

Aldi fruit vegetables

The supermarket giant has cut prices in stores

Sarra Gray

By Sarra Gray

Published: 30/01/2024

- 05:00

Updated: 30/01/2024

- 14:41

Aldi shoppers will now be able to find British foods more easily online

Aldi has made changes in stores and online to help shoppers know what they are buying and also make huge savings.

The supermarket chain has introduced a new "Best of British" section to its website.

This will help shoppers clearly identify local produce and help them support the British businesses Aldi works with.

The section will display the full range of groceries including meats, dairy products, fruits and vegetables and other everyday essentials.

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Aldi British food

The retailer has changed how shoppers find British produce online


This comes as Aldi was found to be one of the supermarkets stocking the most British stock.

More than 80 per cent of Aldi's sales came from British suppliers last year.

The retailer works with around 5,000 UK suppliers to bring local produce to stores across the country.

Managing director of buying at Aldi UK Julie Ashfield said: “Our Best of British webpage aims to give our customers the chance to navigate British products more easily whilst supporting the thousands of local suppliers that we work with.

“We are proud to champion so many British suppliers and they are at the heart of our success, allowing us to offer our customers great British quality at the best possible prices.”

This comes as Aldi shares more price cuts have been made across items such as fruits, fish and cleaning products.

Example price cuts include Everyday Essentials Raspberries 125g, down to £1.32, The Fishmonger Cod Fillets, down to £3.59 and Magnum All in One Dishwasher Tablets, now £3.09.

Ms Ashfield added: “We’ve got 2024 off to an amazing start – investing more in price cuts than ever before to ensure our customers get the lowest prices possible.

Aldi shopper

It has cut prices for fruits, cleaning products and more


“We’ve seen hundreds of thousands of customers shop with us for the first time in the past year, with significant savings to be had by simply switching to Aldi.”

This comes as Aldi shared plans to expand in one of the most popular spots for expats.

It will open nearly 40 new stores across Spain in 2024 in a win for British expats and tourists.

Stores will open in regions including Madrid, Andalusia and Valencia.

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