One of the UK's fastest emerging car brands has launched a major new partnership as it continues to expand its presence across the nation.
Chery has announced its new partnership with Soccer Aid for UNICEF 2026, just months after launching around the UK.
Since 2023, Chery International has acted as a major global partner of UNICEF, committing almost £9million to support global education programmes.
Chery is the Official Car Partner and Official Broadcast Partner for Soccer Aid, which will celebrate its 20th anniversary at the London Stadium in May.
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The Chinese brand will be hosting special events at its retail partner locations around the UK in preparation for the charity football match.
Farrell Hsu, country director at Chery UK, said: "We're delighted to announce our Principal Partnership with Soccer Aid, a unique event that brings families together across the UK to support the vital work of UNICEF.
"Our new collaboration not only allows us to support an event that truly matters to our customers, but it also underlines a longstanding partnership between Chery and UNICEF on an international stage.
"We're hugely excited for the main event at London Stadium this Summer."
Chery has very high expectations for 2026, with growing vehicle sales and a retailer network
|CHERY UK
Over the last 20 years, Soccer Aid has raised over £121million for UNICEF, headlined by an impressive £15million at the event last year.
Celebrities and football legends will be in attendance at the game on May 31, including Robbie Williams, Wayne Rooney, Usain Bolt, Joe Marler, Olly Murs and Tom Grennan.
John Zhong, brand director at Chery UK, added: "Chery is a brand built for everyday British life, designed to deliver shared, joyful experiences for families across the UK.
"Our new partnership with Soccer Aid for UNICEF reflects that commitment, demonstrating the values at the heart of our DNA while supporting a charity that delivers real, positive impact for children across the world."
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Chery UK will become the Official Car Partner for Soccer Aid for UNICEF
|CHERY UK
This was echoed by Tom Peacock, head of partnership generation at Soccer Aid Productions, noting that he was "thrilled" to have Chery as a main partner for this year's edition of Soccer Aid.
He highlighted Chery's "Find Your Happy" ethos, which emphasises its global mission to practice social responsibility, which Soccer Aid for UNICEF also aims to achieve.
Despite launching in September 2025, Chery UK registered an impressive 2,127 cars in the first month of the year, and a further 1,406 in February.
The brand has already captured an impressive 1.51 per cent of the market, beating out established brands, including Dacia, Fiat, Honda, Lexus, Seat and Tesla.
Chery UK will become the Official Car Partner for Soccer Aid for UNICEF
|CHERY UK
The Chinese brand, which is headquartered in Wuhu, Anhui province, is supported by a growing network of 58 retailers across the UK, with celebrity ambassadors Peter Crouch and Abbey Clancy supporting the automaker.
Chery recently launched its flagship Tiggo 9 Super Hybrid, which is available from £43,105, complete with an impressive seven-year/100,000-mile warranty.
Commenting on the growth of the company in recent months, Mr Hsu said: "2026 is set to be a defining year for CHERY in the UK. Our focus is firmly on building long-term success through stronger brand recognition, meaningful customer relationships and exceptional after-sales support.
"As our model line-up and retailer network continue to grow, we are committed to ensuring every customer experiences the quality and service standards that will underpin CHERY’s future in the UK."