Cadbury has scrapped one of its most popular chocolate products as the brand blames “changes in consumer tastes and trends” for its decision.
The company announced it would discontinue its individual Dairy Milk Treatsize Buttons.
The decision has left many UK-based customers gutted, with some confirming they have stocked up to get around the decision.
The small chocolate snack is often considered as one of Cadbury’s most suitable options for children.
The classic buttons will no longer be available on our shelves individually
Cadbury
However, the decision has ensured only larger alternatives are available.
Giant Buttons will replace the treatsize versions on shelves up and down the country.
Cadbury’s announcement has left the father of an autistic son very frustrated.
He told The Sun: “That’s the only chocolate he will eat, so I buy it in bulk.
A driver delivers Cadbury Twirl Orange Unlimited bars across London
PA“I started to notice that I was struggling to find it via online retailers.
"I got in touch with Cadbury just to see if it was a temporary outage, as I was nervous it was going to be discontinued, and it was.
"I’ve been speaking to other parents and people with smaller kids are gutted because the larger size packs aren't appropriate for larger tots.”
A Cadbury’s spokesperson from Mondelez International said: “We continuously adapt our product range to ensure it meets changing tastes whilst supporting growth for our customers and our business.
Cadbury has discontinued its individual Dairy Milk Treatsize Buttons
Cadbury
“Cadbury Dairy Milk Buttons are available in a variety of pack sizes including 40g and 119g bags.
“Our Cadbury Dairy Milk Buttons Treatsize packs (14.4g) will no longer be as individual bags, but will continue to be available in multipack format and will also be part of our Christmas range.
“This enables us to focus on our most popular product ranges that consumers love the most and be even more flexible in meeting changing consumer demand.”
Giant buttons were only released in 2010 shortly after Cadbury was bought out in an £11.5billion deal by Kraft, which has since rebranded as Mondelez.