Cadbury has introduced a new contraption for devotees of its iconic Creme Egg, promising to transform the traditionally messy experience into something altogether more refined.
The chocolate manufacturer has developed a limited-edition five-in-one device dubbed the 'GooTool', which combines tweezers, a spork, grater, straw and whisk into a single implement.
This peculiar gadget emerged after the company investigated precisely how Britons consume their beloved easter chocolate.
The research uncovered that many fans have been improvising with whatever utensils they can find in their kitchen drawers, inspiring Cadbury to create this purpose-built, mess-free solution.
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The survey findings paint a fascinating picture of British ingenuity when it comes to tackling the gooey treat.
Nearly half of respondents favour the traditional 'bite and scoop' approach, with 47 per cent sticking to this time-honoured technique.
However, the nation's resourcefulness extends well beyond this classic method.
A full 50 per cent reach for a teaspoon to excavate the fondant centre, while a quarter of Creme Egg consumers opt to slice their chocolate eggs into neat segments.
Cadbury has introduced a new contraption for devotees of its iconic Creme Egg, promising to transform the traditionally messy experience into something altogether more refined
|CADBURY
Perhaps most surprisingly, one in ten Britons admitted employing a fork in their pursuit of the perfect bite.
The research also identified distinct personality types among Creme Egg enthusiasts across the country.
Close to half of consumers, some 47 per cent, fall into the category of "secret indulgers" who prefer to savour their chocolate treat away from prying eyes.
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39 per cent expressed interest in using the grater to create chocolate shavings for sprinkling over desserts, hot beverages, or even more adventurous pairings such as crisps
|CADBURY
By contrast, more than a quarter describe themselves as "proud and public" eaters, comprising 28 per cent who feel no embarrassment about their potentially untidy consumption habits.
When presented with the GooTool's various functions, the grater proved particularly appealing.
Some 39 per cent expressed interest in using it to create chocolate shavings for sprinkling over desserts, hot beverages, or even more adventurous pairings such as crisps.
The chocolate manufacturer has developed a limited-edition five-in-one device dubbed the 'GooTool', which combines tweezers, a spork, grater, straw and whisk into a single implement
|CADBURY
Sarah Walker, Cadbury Creme Egg Brand Manager, said: "We've always known our fans are brilliantly bonkers. Learning that so many people are using everything from straws to tweezers to enjoy a Creme Egg - we just had to create a way to celebrate that."
She added: "The 'GooTool' is the ultimate accessory for perfecting your personal eating ritual, no matter how wonderfully weird. And a reminder that there's no wrong way to enjoy a Cadbury Creme Egg, it's just your way."
Those hoping to acquire this singular gadget face stiff competition, as Cadbury is releasing just one GooTool through a social media competition on Instagram at @CadburyUK.