Aldi has unveiled an unconventional product line to celebrate fan-favourites that have made their dedicated customers go wild over the years.
The latest "bizarre" collection features temporary tattoos of its most sought-after Specialbuy items, transforming popular middle-aisle products into semi-permanent body art.
The supermarket created the tattoos to honour its most beloved items that frequently sell out within hours of release, from air fryers and kayaks to hanging egg chairs and Kamado barbecues.
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The whimsical collection features 10 designs playing on fan-favourite obsessions from Aldi
|ALDI
As it stands, the tattoo collection features 10 designs celebrating products that have achieved cult status among British shoppers over the years, including the viral Pilates machine that nearly sold out nationwide within 24 hours and air fryers that flew off shelves last year.
The Kamado barbecue, which debuted in 2018 and sold out within days, also appears in tattoo form.
Other designs showcase kayaks, hanging egg chairs, garden tool sheds, lawn mowers, paddling pools, Aldimania sliders and stand mixers.
The move has come just as research commissioned by the retailer reveals changing attitudes towards body art across generations.
New research involving 2,000 Britons reveals that 43 per cent of Generation Z consider tattoos an "evolving canvas" that can be updated over time. Meanwhile, just 14 per cent of Baby Boomers have maintained a more conservative view on the art.
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Chief Commercial Officer at Aldi UK Julie Ashfield said: "Our shoppers love our middle aisle with products often going viral across social media and selling out fast.
"Now, thanks to our brand-new tattoos, shoppers can show off just how much they love Aldi Specialbuys!"
Shoppers can enter to win these limited-edition tattoos by sending their name and date of birth to specialbuytattoos@aldi.co.uk.
New research by the retailer involving 2,000 Britons reveals that 43 per cent of Generation Z consider tattoos an "evolving canvas" that can be updated over time. Meanwhile, just 14 per cent of Baby Boomers have kept their traditional views about the permanent art.
Around 57 per cent of Generation Z and Millennials view tattoos as fashion accessories
|ALDI
The survey uncovered that 57 per cent of Generation Z and Millennials regard tattoos as fashion accessories rather than lifelong commitments.
Nearly two-thirds of Gen Z respondents declared that they would not hesitate to get inked, with 30 per cent ready to visit a tattoo parlour immediately.
And, among those with existing tattoos, only 36 per cent of Britons have considered removal or concealment options.
Almost three-quarters of over-55s avoid tattoos due to potential regret. Meanwhile, 58 per cent of Britons have contemplated temporary alternatives to permanent ink.