Jeremy Clarkson has finally added wine to the menu at his Cotswolds pub after years of refusing to stock it, citing concerns about English wine quality.
The Farmer's Dog in Asthall, Oxfordshire, unveiled its own-brand wine collection called Knollbury Fort over the bank holiday weekend at The Great British Farm-Fest.
The 66-year-old television presenter had previously declined to serve wine at the establishment, which opened in 2024, because he believed domestic varieties failed to meet his standards.
"There was a time when English wine was like a child's recorder playing; you wanted to like it, but it wasn't very good.
"Fortunately, that time has gone," the pub stated while announcing the new range.
The wines were developed to promote British agriculture and contemporary English winemaking.
Customers can choose from three varieties sourced entirely from English vineyards.
The Firelight Pinot Noir, produced using Essex-grown grapes, carries the highest price tag at £28.95 per bottle.
Jeremy Clarkson decided to break his own rule
| AMAZONThose preferring something lighter can opt for the Midsummer Rosé at £22.95, which features Kent grapes.
The most affordable option is the Arrowhead White, priced at £21.95, blending grapes cultivated across Kent, Essex and Suffolk.
For those wanting to sample the complete collection, a mixed case containing all three bottles is available for £69, while cases of six can also be purchased.
The wines are on sale at the pub itself, through the Diddly Squat farm shop, and via online ordering as individual bottles or larger quantities.
LATEST DEVELOPMENTS
The Farmer's Dog is situated in Asthall just outside Burford in Oxfordshire | PAThe wine launch marks the second significant policy reversal at the establishment, which has maintained strict rules about serving only British-grown and reared products since opening.
Items such as Coca-Cola, coffee and Heinz ketchup remain prohibited, with Mr Clarkson previously explaining: "Everything that you consume in here every single thing even the black pepper and the sugar, is grown by British farmers."
However, customer pressure led to ketchup being introduced in 2025 after the former Top Gear host had initially displayed signage telling visitors not to request the condiment.
Chatham-based company Condimaniac developed a fully British version using Isle of Wight tomato passata, Hampshire apple cider vinegar, Essex salt, and domestically sourced sugar and onions.
Jeremy Clarkson opened his own pub, The Farmer's Dog, in 2024 | AMAZONThe firm's founder Kier Kemp described the process as "very hard" after Mr Clarkson highlighted the absence of any completely British-made ketchup.
Customer reactions to The Farmer's Dog have been divided, with some visitors criticising what they consider excessive prices and lengthy waiting times.
One TikTok user compared arriving at the venue to "arriving at Glastonbury" and had to park in a field despite holding a reservation.
Others have praised the experience, with another on the app declaring the food "amazing" thanks to the British-only ingredient policy.