Send your old Fire TV Stick back to Amazon, and enjoy 67% off something more powerful in latest summer sale

fire tv stick 4k with an amazon shipping box in the background

Fire TV Stick offers access to some of the biggest streamers, catch-up services, and apps available with its Alexa-powered software. It competes directly with the likes of Roku and Chromecast

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AMAZON PRESS OFFICE | GB NEWS

Taylor Bushey

By Taylor Bushey


Published: 25/08/2025

- 11:01

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Upgrade to the latest generation of Fire TV Stick for less than half the price

  • Amazon is offering up to 67% off its latest Fire TV Stick models
  • These price cuts are part of Amazon's August sale
  • You can unlock an extra 20% off the price when you trade-in your old device
  • Amazon will even buy broken Fire TV devices
  • It's the perfect chance to upgrade to newer models with double the discount
  • Newer Fire TV Sticks are faster, support 4K UHD and Dolby Atmos

Amazon has slashed the prices of its Fire TV Sticks in their latest summer sale.

The everything store has slashed the price of its newest Fire TV Stick 4K to just £31.99 — that’s a hefty 47% discount. But the savings don’t stop there.


Trade in any older Fire TV device — even a broken one — and you’ll unlock an extra 20% off. Yes, really.

All you need to do is unplug your old Fire TV Stick, send it back to Amazon, and enjoy the added discount on the latest generation of streaming devices

With Netflix recently moving forward to block its streaming service on older Fire TV Stick models, it's the perfect opportunity to ditch an ageing Fire TV Stick that's starting to run a little slowly ...or losing access to some of the most popular shows, documentaries, and films.

Broken devices are also eligible for the promotion, Amazon has confirmed. These are the prices for the latest Fire TV Stick lineup.

If you combine the sale with Amazon's generous trade-in deal, the price of the Fire TV Stick 4K plummets to just £25.59— which costs less than half the full price. With the Fire TV Stick 4K, you'll unlock 4K Ultra HD picture quality, faster and more reliable Wi-Fi 6 connections, support for Dolby Vision and Atmos standards, and Xbox Game Pass support — so you can play console-quality games on the big screen.

Send your old Fire TV Stick to Amazon, and upgrade to Fire TV Stick 4K

Amazon has slashed the price of the Fire TV Stick 4K from £59.99 to £27.99 as part of its August sale. If you send an existing Fire TV Stick back to Amazon before the end of the sale, you'll unlock an extra 20% off. That cuts the price to just £25.59 — and with Prime delivery, you'll be able to start streaming in crisp 4K HDR quality this time tomorrow

Fire TV Stick 4K
$59.99 $25.59
flatscreen television with fire tv menu on-screen and a bowl of pretzels next to it

Fire TV Stick offers access to some of the biggest streamers, catch-up services, and apps available with its Alexa-powered software

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AMAZON PRESS OFFICE

Amazon offers the ability to spread the cost of your purchase over five monthly payments interest-free to make things even more affordable.

These are the steps to trade-in a Fire TV device on Amazon:

  1. Select any eligible device(s) linked to your Amazon account or search for the model if bought elsewhere
  2. Answer questions about the condition of your device(s) to receive a trade-in quote
  3. Even non-working devices will be eligible
  4. Print a shipping label and send your device(s) for free
  5. Amazon will verify the condition within 3 days after its engineers take delivery of the device
  6. Once your trade-in is complete, you'll receive a limited-time discount towards a new Fire TV Stick
  7. Not only that, but a bonus £2.99 Amazon.co.uk gift card will be applied to your account

Here's the list of Fire TV devices included in the sale —

Fire TV Stick HD with Alexa Voice Remote

If you haven't upgraded to a new Fire TV Stick for some time, the number of features crammed into this entry-level model that were previously reserved for pricier models really shows how far things have moved on. In the box, you'll find an Alexa Voice Remote, so you can use the chatty AI assistant to launch streaming apps, find shows from a particular director, control playback, and more.

Streaming quality is still limited to 1080p HD, but there is support for Dolby Atmos too.

Fire TV Stick 4K

This second-generation Fire TV Stick 4K was unveiled last year, with support for Wi-Fi 6 for improved wireless streaming, Dolby Vision and Dolby Atmos picture and sound quality, and a 25% speed boost, thanks to the new chipset and 2GB of RAM. You'll also find the Alexa Voice Remote included in the box.

Fire TV Stick 4K Max

Want to future-proof your streaming with a little more speed? Fire TV Stick 4K Max is all about raw power, with support for the latest Wi-Fi 6E wireless standard, 40% more processing power than the standard Fire TV Stick 4K, and twice as much storage, too. Like the standard Fire TV 4K, that processing grunt means it's able to stream the latest blockbuster console games from Xbox Game Pass — with nothing by a wireless controller paired over Bluetooth, to recreate an Xbox-like experience.

It's also the first model to support the new Fire TV Ambient Experience, which displays over 2,000 pieces of museum-quality art and photography when your telly is not in-use.

Amazon Fire TV Cube

This top-of-the-line device combines the functionality of a Fire TV Stick and an Echo Dot, so you'll be able to use hands-free voice commands with Alexa. The smart assistant can change channels, control playback, load up apps and games, as well as answer general knowledge queries, control smart home devices, set timers, add items to your calendar, and more, without touching your remote control.

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