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Dyson Airwrap i.d. multi-styler and dryer has been slashed to £399 in the latest Prime Day sale. This premium haircare gadget, designed and built by the iconic British brand, usually costs a whopping £479.99.
Buy the Dyson Airwrap i.d. before 11.59pm tonight, and you'll save a whopping £80 saving.
That's more generous than you'll find in the Dyson Summer Event, which is taking place on its online store at the moment. This seasonal sale has seen £50 slashed from the same Dyson Airwrap i.d. model.
Both Dyson Summer Event and Amazon Prime Day have cut prices on the Ceramic Patina/Topaz colourway. However, Dyson bundles different attachments based on whether you choose the Straight+Wavy or Curly+Coily bundle.
Get £80 off the Dyson Airwrap i.d. in Amazon Prime Day sale
Dyson Airwrap i.d. is the British brand's first Bluetooth-connected multi-styler designed to dry, curl, and smooth hair using the Coanda effect, rather than heat. Paired with the MyDyson app, it personalises curls via the i.d.curl switch, adjusting heat, airflow, and timing automatically as you move between attachments
The same model is on sale in the Dyson online store, albeit with a more modest £50 discount
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Dyson Airwrap i.d.
$479
$399
What's the catch? Access to Prime Day deals is restricted to those with an active Amazon Prime membership.
This loyalty scheme offers access to next-day delivery on hundreds of thousands of products, as well as access to Prime Video — the Netflix rival run by Amazon that's home to exclusive shows like Clarkson's Farm, The Marvelous Mrs. Maisel, The Grand Tour, and Reacher, Kindle books to borrow each month, free video games via Prime Gaming, unlimited cloud storage to back-up your photo library, and much more.
Prime costs £8.99 a month, although there is a £95 annual plan that offers some savings.
Not an Amazon Prime member, but still want to shop the Prime Day sales? Amazon offers a 30-day free trial that unlocks all membership benefits, including early access to deals, next-day delivery at no cost, access to TV shows and movies on Prime Video, and more. Cancel anytime during the trial period to avoid paying anything.
For those who don't already know, the Dyson Airwrap i.d. is a one-stop-shop haircare tool that combines drying, curling, smoothing, and flyaway control in a single device.
It uses the Coanda effect to style with minimal heat and includes six attachments — new Conical Airwrap barrels, Wave+Curl diffuser, smoothing dryer, and brushes — alongside an ioniser to reduce any stray hairs cuased by static.
Airwrap relies on a phenomenon known as the Coanda effect, rather than a more traditional mixture of manual effort and heat, to style hair
DYSON PRESS OFFICE
The Coanda effect describe the way that a concentrated jet of air will "hug" a nearby surface. Dyson has harnessed this phenomenon to attract and wrap hair around a barrel or brush attachment, using the low‑pressure zone created by the Coanda effect to pull all of the strands in a single direction.
With its powerful motor, Airwrap relies solely on airflow to curl, wave, and smooth damp hair without extreme heat.
Prior to the Dyson Airwrap, no major hairtool manufacturer relied entirely on the Coanda effect for hair‑styling — traditional dryers and brushes typically lean on a combination of heat and manual tension, rather than aerodynamic entrainment.
Dyson Airwrap i.d. combines the functionality of 6 different hair styling tools into a single gadget
DYSON PRESS OFFICE
The model on-sale for Prime Day first launched back in August 2024, superseding the 2022 original by adding personalised heat and airflow settings for every attachment via the MyDyson mobile app on Android or iPhone.
Using radio frequency (RFID) sensors inside the attachments, the Airwrap is able to recall these settings and automatically adjust airflow and heat whenever you snap a certain attachment onto the device.
Dyson has worked hard to ensure that its newest Airwrap safeguards your hair from heat-damage. Intelligent heat control measures air temperature over 40x every second to prevent heat damage.
MyDyson app also boasts the ability to create a quick and easy hair profile by answering six questions about your hair type and length. After processing your responses, Dyson will generate an automated style sequence — tailored to you.
High demand has led to frequent sell‑outs and backorders worldwide, with Dyson’s site and many retailers reporting waitlists and stock shortages as the i.d. remains exceptionally popular. As such, we wouldn't expect this Dyson deal to stick around for too long.