Award-winning British firm's answer to Apple AirPods fall below £30 on Amazon ...but only until midnight

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CMF by Nothing is known for its affordable prices, but that's taken on a whole new meaning
- Amazon's latest site-wide sale is exclusive to Prime subscribers
- Prime Big Deal Days is only available until 11.59pm tonight
- CMF Buds 2 wireless earbuds from British upstart Nothing are included
- You can now pocket these noise-cancelling 'buds for just £29
- Price cut applies to Dark Grey, Light Green, and Orange colours
- Amazon has also slashed price of CMF by Nothing Watch 3 Pro
- Usually £99, this affordable smartwatch now costs £69
- You could pocket the Bluetooth 'buds and smartwatch for under £100
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The latest budget earbuds from British startup Nothing have plummeted to £29.99 in the Prime Day sale on Amazon. Usually £39 when bought directly from the London-based technology firm, these AirPods competitors won a Red Dot design award last year for their sleek appearance.
You'll need to be quick – this price cut is only available until 11.59pm tonight (October 8, 2025).
The award-winning British brand behind these 'buds recently launched its first flagship Android phone, dubbed Nothing Phone (3), and a pair of noise-cancelling over-ear headphones to compete with the best from Bose, Sony, and Sonos. Both of these all-new devices launch this month with a much heftier price tag than you might be accustomed to from the small UK-based upstart.
If you're looking for something a little more wallet-friendly, you can't go wrong with the CMF Buds 2 from Nothing's affordable sub-brand CMF.
Pocket the CMF Buds 2 from Nothing for under £30 on Amazon
The CMF Buds 2 by British brand Nothing offer 42dB active noise cancellation, 12.4mm bio-fiber drivers with Ultra Bass Technology 2.0, and up to 35.5 hours of battery life. They feature Bluetooth 5.3 with dual-device pairing, customizable EQ via the Nothing X app, and an IP54 rating for dust and water resistance.
These wireless 'buds are available in Dark Grey, Light Green, and Orange colourways.
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CMF Buds
$39.99
$29
Despite the impulse-buy £29 price tag, these Bluetooth 'buds still come equipped with Active Noise Cancellation (ANC) to quash distracting background sounds and ensure you don't need to crank-up the volume to hear your favourite album, audiobook, or podcast.
You can expect up to 8-hours of listening on a single charge, although that'll drop slightly if you're using the CMF Buds for hands-free calls.
CMF Buds 2 ship in three colours — Orange, Dark Grey, and Light Green — and Amazon has slashed all three models to just £29
|NOTHING PRESS OFFICE
Drop the 'buds in the carry case to top up the battery on-the-go. In total, battery life is 35.5 hours with the case. If you're in a rush, the earbuds can be bolstered with 6.5 hours of listening time with just 10 minutes in the case, thanks to the built-in fast-charging capabilities.
With Bluetooth 5.3 support, CMF Buds can be paired to multiple devices at the same time, so you can switch between listening to a podcast on your phone to a movie on a tablet without digging into the settings menu.
The £29 price cut applies to all colourways of the CMF Buds 2 from Nothing, including the Dark Grey, Light Green, or Orange.
The features and specifications of the CMF Buds Pro 2 — the latest Bluetooth earbuds released by the price-conscious sub-brand from UK technology startup, Nothing
|NOTHING PRESS OFFICE
It’s only been five years since Nothing, which was co-founded by Carl Pei — the former CEO of industry disruptor OnePlus, launched its first smartphone. But the British startup has already caused a stir with its affordable Android handsets, accessories, and standalone CMF sub-brand.
The latter, which stands for “Colour, Material, and Finish”, is focused on good design that injects some colour and fun into the budget smartphone market. And it seems to be working.
The CMF Buds 2 aren't the only product from the Nothing sub-brand included in the Prime Big Deal Days sale. If you're looking for a smartwatch that tracks your steps, heart rate, calories burned, and other fitness metrics, as well as letting you check incoming notifications from WhatsApp, Gmail, and other apps from a quick glance at your wrist, CMF by Nothing Watch 3 Pro could be the answer.
CMF by Nothing Watch 3 Pro sports an always-on display. Even with this enabled, you'll be able to go most of the week without the need to recharge your smartwatch
|NOTHING PRESS OFFICE
If you haven't come across this Galaxy Watch and Fitbit rival, the CMF by Nothing Watch 3 Pro has a bold, circular design with a long list of features that punch comfortably above its price.
It boasts a 1.43-inch AMOLED touchscreen display. The award-winning designers at Nothing have created over 120 different digital watch faces with customisable options to create a unique look.
You can set the Watch 3 Pro display to be always-on, or choose to have the watch face illuminate when you raise your wrist. With the former, you can expect battery life to be around 4.5 days, according to Nothing. But with the latter enabled, you'll be able to go up to 13 days without the need for a charger.
CMF by Nothing Watch 3 Pro is available in a choice of Light Green, Orange, Light Grey, or Dark Grey
|NOTHING PRESS OFFICE
An IP68 rating brings water and dust resilience, while there's 131 sport detection modes and a four-channel heart-rate sensor for greater accuracy. ChatGPT is baked into the smartwatch, which handles general knowledge queries, analysis, and more.
At just £99 in the UK, this was never a particularly pricey option. But in the latest Prime-only sale on Amazon, you can add one of these Android smartwatches to your basket for just £69.
CMF by Nothing Watch 3 Pro drops to lowest ever price on Amazon
The CMF by Nothing Watch 3 Pro boasts a 1.43" AMOLED always-on display, real-time heart-rate tracking, and the ability to monitor 131 different sports. It supports ChatGPT integration, voice-based coaching, live transcription, and AI-powered fitness tracking. This smartwatch has a battery life of up to 13 days, IP68 water and dust resistance, and Bluetooth calling with voice isolation
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Watch 3 Pro
$99
$69
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