Princess Charlotte's £70 dress sparks surge in demand as royal fans race to purchase garment

Paul Coyte celebrates Lionesses' victory at Euros

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GB NEWS

Dorothy Reddin

By Dorothy Reddin


Published: 28/07/2025

- 08:33

The 10-year-old joined her father, Prince William, in Basel, Switzerland

Fans rushed to buy Princess Charlotte’s £70 dress after instantly recognising the garment.

The 10-year-old joined her father, Prince William, in Basel, Switzerland, to watch the Lionesses defeat Spain in the 2025 Euro final.


Princess Charlotte looked lovely in a £70 chiffon midi dress from Guess, with a "crew neck with short sleeves" according to its description.

Royal fashion finder Remoulade Sauce posted on social media: "Our young fashionista is rewearing a Guess Dress that we first saw last year at Wimbledon."

Princess Charlotte

Fans rush to buy Princess Charlotte’s £70 dress after instant recognition

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PA / GETTY

At the time, Charlotte joined Princess Kate and Pippa Middleton to watch Carlos Alcaraz win the Men's Singles Final at Wimbledon.

Royal fans loved the dress and were delighted that it is available in a wide range of sizes.

One wrote: "I see they make the dress up to age 16."

Similarly, someone said: "I love polka dots and think Charlotte looks beautiful."

Pippa Middleton and Princess Charlotte

Princess Charlotte pictured at Wimbledon with her aunt Pippa last year wearing the same dress

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Getty

A third questioned: "Is there adult version of this beautiful dress lol (laugh out loud) I want one."

One royal watcher commented: "William looks so proud of Charlotte! And he should be!"

Praising the re-wear, one fan said: "She is recycling, and great at it, just like her mum."

Another wrote: "HRH Princess Charlotte is a modern trendsetter, setting an ideal standard of wearing classic garments more than once.

Princess CharlottePrincess Charlotte beamed whilst watching the Lionesses win | PA
Princess Charlotte and Prince William

Princess Charlotte and Prince William celebrating after England's victory

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GETTY

"This dress is darling and styled gracefully for the Euro finals."

Following the Lionesses' victory, Prince William and Princess Charlotte shared a congratulatory statement on social media.

They wrote: "What a game! @Lionesses, you are the champions of Europe and we couldn’t be prouder of the whole team. Enjoy this moment @England. W & Charlotte".

This marked the first time that Princess Charlotte signed her name at the end of a social media post.