William and Kate ‘minimising public interactions’ with Harry and Meghan as part of their royal ‘strategy’
Kate and William ‘minimise public discussions’ about Harry and Meghan
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Princess Kate and Prince William have "minimised public interactions and discussions regarding the Sussexes", according to a PR director, in order to "respect their privacy" and "project a united front".
Speaking exclusively to GB News, PR expert Sophie Attwood claimed that King Charles and the Prince and Princess of Wales were being strategic by not mentioning the Invictus Games, or any other Sussex initiatives.
Since the Duke and Duchess of Sussex stepped down as working royals in 2020, the royals have not acknowledged their activities or charity work, which included the recent Invictus Games in Dusseldorf.
Attwood claimed: "While the Royal Family's approach to the Sussexes may seem enigmatic at times, it aligns with their overarching press strategy of maintaining a unified image, respecting privacy, controlling the narrative, focusing on duties, adapting to media dynamics, and preserving the institution.
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"In a world where public perception is paramount, these considerations underscore the careful deliberation that goes into their public relations decisions."
According to the PR director, the royals have a "clear aim" by avoiding making any public statements about Harry and Meghan.
Attwood commented: "The dynamics within the Royal Family are undoubtedly complex.
"However, one of the core principles of the Royal Family's press strategy is to project a united front.
Royal Family did not acknowledge the Invictus Games
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Meghan and Harry in Dusseldorf earlier this month
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"By minimising public interactions and discussions regarding the Sussexes, it’s clear they aim to avoid public rifts and controversies that could tarnish the image of the monarchy as a whole.
"The Royal Family has been historically discreet about private matters, and this approach remains consistent.
"By allowing the Sussexes the space they need, they are not only respecting their privacy but also preventing the escalation of personal issues into public spectacles, which can harm their reputation."
The author of Beautiful PR: Finding Your Brand's Heartbeat for Authenticity in Communication, added: "A couple of decades ago we were rarely given any exposure to the relationships within the Royal Family.
Kate and William do not make any public statements about Harry and Meghan
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King Charles and Queen Camilla in France earlier this month
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"Now, however, we’re in an age of 24/7 conversations on social media and constant media updates from the PR teams from both sides.
"As such the public have not only come to expect these updates but are also making their own judgements.
"One could argue, however, that the perception of this is simply down to the effectiveness of the PR teams employed by both parties."