A Prince Harry themed advert for sex toys has been banned in the UK.
Lovehoney's advert mocked the Duke of Sussex's autobiography and was meant to be seen as humorous.
However, the advertising watchdog has reprimanded the company over their billboard advert.
It featured an image of a ball gag and large text that read: "Silence is golden, Harry."
The sex toy company was reprimanded over the "inappropriate" advert
PA
Smaller text underneath stated: "Spare ball gags available at www.lovehoney.co.uk."
A member of the public complained to the Advertising Standards Authority (ASA) that the billboard was both offensive and inappropriately located at a busy station where it could be seen by children.
The advert ran in January this year following the publication of the Duke of Sussex's autobiography Spare.
Spare was published on January 10 2023 and has become a best-selling non-fiction book.
Lovehoney claimed their advert illustrated that not all family stories needed to be shared with the public, following Prince Harry's public admissions about his personal life.
The ASA ruled that the ad itself was not offensive but upheld the complaint about it being displayed in an inappropriate place due to the fact "it had the potential to be seen by a large number of people, including children".
The advert ran in January this year following the publication of the Duke of Sussex's autobiography Spare.
PA
It added: "We considered that while younger children were likely to be unaware of what the item was, older children might have greater awareness of what the object was intended for.
"We therefore considered that the ad was inappropriate for outdoor display where it could be seen by children."
Lovehoney was founded in 2002 and is reportedly worth £850million.
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