The last time Prince Harry released a Netflix documentary, he alleged he was terrified of a "screaming and shouting" Prince William, that Kensington Palace "lied" to protect his brother, and that his father (now King) said untrue things.
Netflix's 'Heart of Invictus', released today and executive produced by the Duke of Sussex, is far less controversial and could even be praised for keeping the focus on resilient veterans overcoming difficult challenges.
The Invictus Games, similar to the Paralympics, was founded by Prince Harry in 2014 to help with the rehabilitation and recovery of injured veterans and to give them back a purpose.
The five-part series focuses on a group of competitors from around the world who have experienced life-changing injuries or illnesses as they train to compete in the Invictus Games The Hague in 2022.
The Duke of Sussex couldn't quite resist having a couple of subtle digs, both at the British press and the Royal Family.
PA
But the Duke of Sussex couldn't quite resist having a couple of subtle digs, both at the British press and the Royal Family.
He accused the institution of not giving him a "support structure" when he returned from Afghanistan and said the first time he considered therapy was when he was "lying on the floor in the foetal position".
The Prince spoke of his "anger" at having to be pulled out of Afghanistan in 2008 after his presence on the front line was leaked to the media.
Prince Harry said in his new documentary, "no one knew, apart from the British press, that had all said: 'we'll keep quiet, as long as we get access'."
What the Duke failed to mention, however, was that it was an Australian magazine that broke the media embargo, closely followed by an American publication.
The British press kept to the agreement and did not reveal Prince Harry was in Afghanistan until he was extracted.
The Duke of Sussex also implied he was angry with the press for not focusing enough on the severely wounded soldiers, choosing instead to focus on the royal prince.
Perhaps 'Heart of Invictus' is Prince Harry's way of taking back control of the narrative by ensuring the spotlight is successfully placed on the rehabilitation of veterans.
Prince Harry appears to have done this quite successfully and carefully avoids mentions of royalty within his new Netflix series.
When asked what he does every day, the Duke of Sussex responded: "A dad of two...husband and founding Patron of the Invictus Games Foundation. There's lots of hats that one wears, but I believe today is all about Invictus."
The fifth in line to the throne currently ranks as Britain's third least-popular royal according to YouGov, whereas his brother Prince William ranks the most popular after Queen Elizabeth II.
One of the reasons The Prince and Princess of Wales have such strong popularity ratings, both in the UK and the USA, is because they use their platform to shine a spotlight on charity and humanitarian causes close to their hearts.
The Duke and Duchess of Sussex have spent the last three years, give or take, voicing their contempt for the institution they say they felt trapped in, as well as hurling damning allegations against close family members.
The Sussex's popularity on both sides of the Atlantic has taken a hit, but 'Heart of Invictus' could be good PR for Prince Harry.
His wife, Meghan Markle, barely features at all in the five-part series and firmly stays in a supporting role to her husband.
The Duchess doesn't take part in any interviews, and any remarks from her were voiced in a 'fly on the wall' style - unscripted, and undistracting from the main event.
Prince Harry avoids mentions of royalty within his new Netflix series.
PA
Harry and Meghan come with multi-million-dollar price tags for Netflix, and executives will want to make sure they are worth the money.
Last year's highly controversial series, documenting their exit as working members of the royal family, had 2.4 million people tuning in to watch on the day of its release - raking in even higher ratings than successful drama series 'The Crown'.
But with barely a mention of their royal connections in 'Heart of Invictus', will the documentary series reap in the same rewards for Netflix?
It's too early to tell if 'brand-Sussex', instead of 'brand-Sussex Royal' is still a worthwhile and profitable investment.
