WATCH NOW: Meghan Markle's popularity plummets in the UK.
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The Duchess of Sussex has been using the platform to share glimpses into her family life
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Meghan Markle has been praised for her "hands-on approach" as the Duchess of Sussex nears three million followers on Instagram.
The Duchess of Sussex has been using the platform to share glimpses into her family life.
Her social media content regularly features her husband Prince Harry, alongside their children Prince Archie and Princess Lilibet.
The 43-year-old's return to Instagram marks a significant shift from her previous social media absence following her departure from royal duties.
Meghan Markle praised for 'hands-on approach' as Duchess nears 3 million followers
PA
Her account has quickly gained popularity among royal watchers and fans interested in the Sussex family's California lifestyle.
Royal commentator Gareth Russell has offered exclusive insight to GB News about the Duchess's involvement with her social media presence.
"It's probable that she's fairly heavily involved," Russell explained. "We've heard enough about her approach to things that she tends to get quite involved."
The commentator suggested that Meghan likely maintains significant control over what appears on her Instagram account.
Meghan Markle launched her Instagram account on New Year's Day
Instagram / @meghan"I would be surprised if she wasn't, because we're very much monitoring what goes up online and deciding what goes online," he added.
This hands-on approach aligns with what many royal observers have noted about Meghan's attention to detail in her various projects.
Russell acknowledged that while Meghan likely maintains significant oversight, she probably doesn't handle every aspect of her social media presence alone.
"However, most people in that position will have people who will do some of the work for them," he noted.
Meghan Markle regularly posts clips on her Instagram
InstagramThe royal commentator referenced Meghan's approach as seen in her television appearances.
"But I would say it seems based on the television show, that is very much her approach," Russell said.
This suggests the Duchess follows a pattern of personal involvement in her public-facing projects.
Her Instagram content appears to reflect this hands-on style, with carefully curated family moments and professional updates.
This approach stands in contrast to how the official Royal Family accounts operate on social media.
Meghan Markle sharing her jam recipe on Instagram
Instagram / @meghanThe Royal Family, including Prince William and Princess Kate, employ dedicated social media teams to manage their online presence.
These teams control what content is released to the public through official channels.
When the Prince and Princess of Wales wish to add a personal touch to communications, they follow a specific protocol.
Kate, 43, or William, 42, sign personal messages with their initials - a "C" or "W" respectively.
This formal system highlights the difference between the institutional approach of working royals and Meghan's more personalised social media strategy.