Princess Kate has subtly reminded the public that "she is in control" with a "smart Kensington Palace move", according to a PR expert.
Earlier this month, the Princess of Wales confirmed she had finished her course of preventative chemotherapy in a family video.
Kate narrated the video, saying: "As the summer comes to an end, I cannot tell you what a relief it is to have finally completed my chemotherapy treatment.
"The last nine months have been incredibly tough for us as a family. Life as you know it can change in an instant and we have had to find a way to navigate the stormy waters and road unknown."
Princess Kate subtly reminds the public that 'she is in control' with 'smart Kensington Palace move'GettyLuana Ribeira, the founder of Dauntless PR, spoke exclusively to GB News to explain the significance behind Kate's decision to release the video.
She said: "The moving video update from the Princess of Wales highlights that Kate is first and foremost a wife and mother.
"The video, which reveals Kate has now finished her chemotherapy, was a smart move by Kensington Palace as it keeps them in control of the message.
"When Kate first revealed her cancer diagnosis earlier this year, it came after weeks of speculation and conspiracy theories.
Princess Kate announced her cancer diagnosis in a video message earlier this year
Kensington Palace
"The decision to film a video keeping the public in the loop prevents a repeat of this and allows Kate to share her own message about her journey.
"The video is beautifully shot, deeply moving but most importantly, the focus is on the Princess of Wales as a loving wife and mother, spending quality time with her family as she heals and recovers."
Prince George, 11, Princess Charlotte, 9, and Prince Louis, 6, made cameo appearances in the video, as did Michael and Carole Middleton.
Ribeira continued: "This is a gentle way of reminding people of the real human being behind the title and the need she has for space and privacy as she continues to work on her health.
Kate admitted in her new video she is hoping to do a few public engagements before the end of 2024
Kensington Palace
LATEST ROYAL NEWS:
Kate has battled cancer and undergone chemotherapy for most of this yearPA"People are no longer satisfied by the secretive, behind-closed-doors approach and impersonal statements favoured by monarchs in the past.
"This video message allowed people to feel they were getting a glimpse into her private world but in a way which doesn’t intrude on the family’s life.
"It also meant she could send her own message to people living with cancer themselves and will have been very effective at raising awareness."
