Rishi Sunak contrasted himself to Sir Keir Starmer
Looking to cement "brand Rishi", the Prime Minister went to talk about himself as the son of a pharmacist, clearly laying out the parallels between him and Margaret Thatcher.
Just like she was Britain's first female Prime Minister, he also brought up his pride at being Britain's first Asian leader.
Declaring the UK is not a racist country, he said: "I am proud to be the first British Asian Prime Minister, but you know what, I’m even prouder that it’s just not a big deal.
The comments were met with raucous applause on the conference floor. Contrasting himself with his opposite number in Labour, Sunak also chose to focus on Starmer personally.
While Labour is still far ahead in the polls, the party leader's own opinion ratings are low.
"Sir Keir Starmer might want us to forget about his repeated support for Jeremy Corbyn but we never will," he said.
He reminded the audience of Starmer's Remainer background saying: "We know where Keir Starmer’s heart lies on this issue—and we know he can’t be trusted on it either.
"First, he said he’d respect the referendum result. Then he wanted a second referendum. Then he wanted free movement. Then he didn’t.
"He said he wouldn’t try and renegotiate our deal. Then he said he would. And then just two weeks ago he was caught on camera telling a meeting of international politicians that he now just wants to follow EU rules."
The entire speech felt more like a US Presidential campaign address than what Britain has been used to.
After a number of policy announcements aimed at making clear the differences between Labour and the Tories, Sunak clearly sees the contrast between him and Starmer as another vital weapon he can deploy in the lead up to the next election.