One in four GB News viewers who voted Tory in 2019 have since switched to Reform

It revealed that 26 per cent of former Tory backers have now decided that Reform’s policies are more in line with their beliefs.

Richard Tice, leader of Reform UK, said: "Great to hear one in four GB News viewers Tory voters have switched to Reform; next target is doubling that to one in two!"

The poll showed that more than 50 per cent of GB News watchers who previously voted Tory, would now cast their vote elsewhere.

Aside from defectors to Richard Tice’s party, 14 per cent plan to vote Labour, whilst one per cent plan to vote Liberal Democrats, Green and Plaid Cymru, respectively.

Four per cent said they did not know, whilst five per cent intend not to vote.

The poll also revealed that 39 per cent of viewers plan to vote Labour at the next General Election, with the Conservatives trailing behind at 28 per cent.

The study also indicated Nigel Farage is viewed more positively among GB News viewers than Starmer, Sunak and Boris Johnson.

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But even the former UKIP leader was in negative territory overall in a poll which illustrates a negative climate for views of politicians of any ilk.

The findings underline the huge task now facing Mr Sunak at the next General Election.

The Prime Minister is yet to reveal when he will ask the country to go to the polls.

Earlier this week, GB News presenters Nigel Farage and Jacob Rees Mogg both predicted the PM would hold a General Election this Summer.

Based on the intentions of GB News viewers an election would end with a hung parliament and Labour 18 seats short of a majority.

The poll also shows how GB News viewers had more faith in Labour being able to solve the cost of living crisis, fix the NHS, and sort out the UK’s housing issues.

However, the Conservatives remain more trusted on tackling illegal migration, reducing inflation and growing the economy.

The poll also revealed improving the NHS was the viewers’ number one priority, but they also care strongly about stopping illegal migration and small boat crossings.